{"ok":true,"trend":{"id":467406,"platform":"news","region":"global","key":"avavav turns down the volume for ss27","title":"Avavav Turns Down the Volume for SS27","url":"https://news.google.com/rss/articles/CBMihwFBVV95cUxNQVp5Wnp6Q0dZal80SHBhdm5sanV2RTlBdGdyLVlBMnlsdDBkTEdrY0ZHcEtMOElfbzdEd1hGVzBxR1RISE40NVc1b1EyQ0tCc3B3Zm1tZVFERUM0TU1kck4wUHp5Sk9tWmh1YmpKOF94NDBOMWJCMUVOUGpKM2xhcU5VcjRYM1U?oc=5","first_seen":"2026-09-30T09:32:51.853670Z","last_seen":"2026-09-30T09:32:51.853670Z","last_rank":35,"peak_rank":35,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.586875,"category_hint":"fashion","section":"life","category":"fashion","summary":"Avavav presented its Spring Summer 2027 collection with a quieter, more restrained approach than its usual maximalist, logo-heavy aesthetic. The Italian label, known for loud prints and tongue-in-cheek luxury, is being read as toning down its signature excess for the season, prompting discussion among fashion watchers about whether the brand is maturing or repositioning itself.","why":"The fashion world is watching Avavav's notable stylistic shift for its new season collection.","tone":"neutral","entities":["Avavav"],"summarized_at":"2026-09-30T09:34:19.398098Z","meta":{"via":"scan","lang":"en","term":"fashion","source":"Hypebae","published":"Wed, 30 Sep 2026 09:25:24 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Avavav Dials Back for Spring Summer 2027 Collection","section_name":"Life","category_name":"Fashion","timeline":[{"captured_at":"2026-09-30T09:32:51.853670Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMihwFBVV95cUxNQVp5Wnp6Q0dZal80SHBhdm5sanV2RTlBdGdyLVlBMnlsdDBkTEdrY0ZHcEtMOElfbzdEd1hGVzBxR1RISE40NVc1b1EyQ0tCc3B3Zm1tZVFERUM0TU1kck4wUHp5Sk9tWmh1YmpKOF94NDBOMWJCMUVOUGpKM2xhcU5VcjRYM1U?oc=5","author":"Hypebae","title":"Avavav Turns Down the Volume for SS27","snippet":null,"posted_at":"2026-09-30T09:25:24Z","likes":null}],"elsewhere":[],"window":"7d"}}