{"ok":true,"trend":{"id":467401,"platform":"news","region":"global","key":"the hiking uniform hasn't changed since the 1980s. a new wave of fashion-world designers is trying to kill it.","title":"The Hiking Uniform Hasn't Changed Since the 1980s. A New Wave of Fashion-World Designers Is Trying to Kill It.","url":"https://news.google.com/rss/articles/CBMikAFBVV95cUxQclJ2RjB4NGdfZ3dqb0MtakZQb1djZGNEdndtZ2EtdWNPcmY5aGVxLTJtalBhN3BQVE5ZWGkwVTRFS0djeUQ4S0JUZHFfRmNFN0g5RHZqa0tQS1ROclFmTGE2ajFkbnB3OFA1QW1Mb256ZlpWVFkzNDhfR3EtSFVsLWZkcnBQckxobHJVM0J0RDI?oc=5","first_seen":"2026-09-30T09:32:51.853670Z","last_seen":"2026-09-30T13:38:52.922748Z","last_rank":30,"peak_rank":25,"last_volume":null,"peak_volume":0,"seen_count":4,"score":0.8353125,"category_hint":"fashion","section":"life","category":"fashion","summary":"Outside Magazine reports that hiking apparel has barely changed since the 1980s, and a new wave of fashion-world designers is now working to overhaul it. The piece highlights how designers from outside the outdoor industry are rethinking trail clothing, bringing contemporary aesthetics to a category long dominated by utilitarian, performance-driven styles.","why":"Outdoor gear and fashion audiences are discussing the clash between traditional hiking attire and fashion designers' modern reinterpretations.","tone":"neutral","entities":["Outside Magazine"],"summarized_at":"2026-09-30T15:35:42.883597Z","meta":{"via":"scan","lang":"en","term":"fashion","source":"Outside Magazine","published":"Wed, 30 Sep 2026 09:24:33 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Fashion Designers Move to Reinvent the Classic Hiking Uniform","section_name":"Life","category_name":"Fashion","timeline":[{"captured_at":"2026-09-30T09:32:51.853670Z","rank":30,"volume":null},{"captured_at":"2026-09-30T10:54:53.847651Z","rank":26,"volume":null},{"captured_at":"2026-09-30T12:16:52.391410Z","rank":25,"volume":null},{"captured_at":"2026-09-30T13:38:52.922748Z","rank":30,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMikAFBVV95cUxQclJ2RjB4NGdfZ3dqb0MtakZQb1djZGNEdndtZ2EtdWNPcmY5aGVxLTJtalBhN3BQVE5ZWGkwVTRFS0djeUQ4S0JUZHFfRmNFN0g5RHZqa0tQS1ROclFmTGE2ajFkbnB3OFA1QW1Mb256ZlpWVFkzNDhfR3EtSFVsLWZkcnBQckxobHJVM0J0RDI?oc=5","author":"Outside Magazine","title":"The Hiking Uniform Hasn't Changed Since the 1980s. A New Wave of Fashion-World Designers Is Trying to Kill It.","snippet":null,"posted_at":"2026-09-30T09:23:08Z","likes":null}],"elsewhere":[],"window":"7d"}}