{"ok":true,"trend":{"id":467376,"platform":"news","region":"global","key":"online or in-store? how fashion shopping habits vary across u.s. states","title":"Online or in-store? How fashion shopping habits vary across U.S. states","url":"https://news.google.com/rss/articles/CBMirAFBVV95cUxNUEVVY1FhZkhBZlI0bDJYS1R3T3gzS0l1Z3JIdXZxRXN3WWRVYVdiSG1hR2VaM2h0cHRzcUF3dF9pTDNlbUFSUmc0LU9pNFBWcFNFMjZtaGZITGhEcmIxNDFYNEhpVjlyZnpTbEMwWWdWR2lXY2pNOHRtUjBQZnl0MFp3Sk9qdkZaRzVHSkZUeW0tZ3MxVUsxbElHT0FTYkJJTFlOX095WW1lWW84?oc=5","first_seen":"2026-09-30T09:32:51.853670Z","last_seen":"2026-09-30T12:16:52.391410Z","last_rank":4,"peak_rank":4,"last_volume":null,"peak_volume":0,"seen_count":3,"score":67.35,"category_hint":"fashion","section":"life","category":"fashion","summary":"A YouGov survey examines how Americans prefer to shop for fashion, comparing online and in-store purchasing habits across different U.S. states. The findings highlight regional differences in where people buy clothing, with some states leaning more heavily toward e-commerce while others still favor brick-and-mortar shopping.","why":"It offers fresh data on regional consumer behavior, which is useful to retailers, marketers and shoppers tracking shifts between online and physical fashion retail.","tone":"neutral","entities":["YouGov","United States"],"summarized_at":"2026-09-30T09:35:52.640094Z","meta":{"via":"scan","lang":"en","term":"fashion","source":"YouGov","published":"Wed, 30 Sep 2026 09:31:27 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Survey shows fashion shopping habits vary across U.S. states","section_name":"Life","category_name":"Fashion","timeline":[{"captured_at":"2026-09-30T09:32:51.853670Z","rank":5,"volume":null},{"captured_at":"2026-09-30T10:54:53.847651Z","rank":4,"volume":null},{"captured_at":"2026-09-30T12:16:52.391410Z","rank":4,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMirAFBVV95cUxNUEVVY1FhZkhBZlI0bDJYS1R3T3gzS0l1Z3JIdXZxRXN3WWRVYVdiSG1hR2VaM2h0cHRzcUF3dF9pTDNlbUFSUmc0LU9pNFBWcFNFMjZtaGZITGhEcmIxNDFYNEhpVjlyZnpTbEMwWWdWR2lXY2pNOHRtUjBQZnl0MFp3Sk9qdkZaRzVHSkZUeW0tZ3MxVUsxbElHT0FTYkJJTFlOX095WW1lWW84?oc=5","author":"YouGov","title":"Online or in-store? How fashion shopping habits vary across U.S. states","snippet":null,"posted_at":"2026-09-30T09:31:27Z","likes":null}],"elsewhere":[],"window":"7d"}}