{"ok":true,"trend":{"id":453625,"platform":"news","region":"global","key":"alnylam drafts football veteran pete shaw for heart disease education push","title":"Alnylam drafts football veteran Pete Shaw for heart disease education push","url":"https://news.google.com/rss/articles/CBMirgFBVV95cUxQZjFvcXA3TWtvS2ZXTzJWZG93RUFhMnMwQ1hUaWloc1JYSlhJQlRIMnZkSF9mUDdYWEVLUU9uei1jVG45VDlBSWxXdW9FYTRFdEFkbXRxQVU1WlA0ZkNTbnRfMmgxMU1PajdfQmxlRUJvckc3RGNmOUJNakNad0wzOHRuekV5anBwUVdYTmlpdmVVanp2Z3hobElXNW93ZW1JbWtKNlhaSWVTak0zSkE?oc=5","first_seen":"2026-09-30T06:52:52.254046Z","last_seen":"2026-09-30T12:20:53.733050Z","last_rank":25,"peak_rank":16,"last_volume":null,"peak_volume":0,"seen_count":5,"score":0.50453125,"category_hint":"education","section":"life","category":"education","summary":"Pharmaceutical company Alnylam has brought in Pete Shaw, a veteran American football player, as part of a new heart disease education initiative. The campaign uses Shaw's profile as a former professional athlete to raise awareness about cardiovascular disease. Details about the campaign's scope and message have so far come only from the initial announcement.","why":"The pairing of a drugmaker with a well-known former athlete draws attention because celebrity-backed health campaigns tend to generate public and industry interest.","tone":"neutral","entities":["Alnylam","Pete Shaw"],"summarized_at":"2026-09-30T12:54:54.440967Z","meta":{"via":"scan","lang":"en","term":"education","source":"Fierce Pharma","published":"Wed, 30 Sep 2026 05:51:27 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Alnylam enlists former NFL player Pete Shaw for heart disease campaign","section_name":"Life","category_name":"Education","timeline":[{"captured_at":"2026-09-30T06:52:52.254046Z","rank":16,"volume":null},{"captured_at":"2026-09-30T08:14:52.343269Z","rank":16,"volume":null},{"captured_at":"2026-09-30T09:36:51.939251Z","rank":22,"volume":null},{"captured_at":"2026-09-30T10:58:52.052621Z","rank":34,"volume":null},{"captured_at":"2026-09-30T12:20:53.733050Z","rank":25,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMirgFBVV95cUxQZjFvcXA3TWtvS2ZXTzJWZG93RUFhMnMwQ1hUaWloc1JYSlhJQlRIMnZkSF9mUDdYWEVLUU9uei1jVG45VDlBSWxXdW9FYTRFdEFkbXRxQVU1WlA0ZkNTbnRfMmgxMU1PajdfQmxlRUJvckc3RGNmOUJNakNad0wzOHRuekV5anBwUVdYTmlpdmVVanp2Z3hobElXNW93ZW1JbWtKNlhaSWVTak0zSkE?oc=5","author":"Fierce Pharma","title":"Alnylam drafts football veteran Pete Shaw for heart disease education push","snippet":null,"posted_at":"2026-09-30T05:51:27Z","likes":null}],"elsewhere":[],"window":"7d"}}