{"ok":true,"trend":{"id":448824,"platform":"news","region":"global","key":"immersive retail faces roi test as retailers seek measurable results","title":"Immersive retail faces ROI test as retailers seek measurable results","url":"https://news.google.com/rss/articles/CBMioAFBVV95cUxNWXprSmZldlNBOFdkU1ZnZWpRUWkwSXpYcG1naXF6SjM4SjZIOG1sRnBfMGhmWGZ1cDN5UVg5TU91Wl9hbnc3TWt3X0JHVkUyTVRId1lDOFlMVTNpTnc5cHBhUng0TngzajJQM2pSbzhoZ0RjZnFJaDFGXy1HRU1GZ1hkU3VVLTgtVjJkajV3ZnZYeV9XeG8zZ0FUSVRNS3NY?oc=5","first_seen":"2026-09-30T05:58:52.187428Z","last_seen":"2026-09-30T08:42:50.874793Z","last_rank":32,"peak_rank":21,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.7434375,"category_hint":"retail","section":"business","category":"retail","summary":"Retailers investing in immersive shopping experiences are increasingly under pressure to demonstrate measurable returns. As economic caution tightens budgets, companies are asking whether technologies such as virtual try-ons, interactive displays and experiential store formats genuinely drive sales and customer loyalty, or whether they remain costly experiments. Industry observers say the sector has reached a turning point where proof of ROI will determine which immersive retail initiatives survive and scale.","why":"Retailers under economic pressure are re-evaluating spending on experiential technology and demanding hard evidence it pays off.","tone":"neutral","entities":["Retail Asia","immersive retail","retail industry"],"summarized_at":"2026-09-30T05:59:12.170937Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Retail Asia","published":"Wed, 30 Sep 2026 04:13:44 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Immersive retail faces ROI test as retailers demand results","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-30T05:58:52.187428Z","rank":21,"volume":null},{"captured_at":"2026-09-30T07:20:50.736406Z","rank":24,"volume":null},{"captured_at":"2026-09-30T08:42:50.874793Z","rank":32,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMioAFBVV95cUxNWXprSmZldlNBOFdkU1ZnZWpRUWkwSXpYcG1naXF6SjM4SjZIOG1sRnBfMGhmWGZ1cDN5UVg5TU91Wl9hbnc3TWt3X0JHVkUyTVRId1lDOFlMVTNpTnc5cHBhUng0TngzajJQM2pSbzhoZ0RjZnFJaDFGXy1HRU1GZ1hkU3VVLTgtVjJkajV3ZnZYeV9XeG8zZ0FUSVRNS3NY?oc=5","author":"Retail Asia","title":"Immersive retail faces ROI test as retailers seek measurable results","snippet":null,"posted_at":"2026-09-30T04:13:44Z","likes":null}],"elsewhere":[],"window":"7d"}}