{"ok":true,"trend":{"id":430840,"platform":"news","region":"global","key":"‘digger’ embraces bad reviews in new ad","title":"‘Digger’ embraces bad reviews in new ad","url":"https://news.google.com/rss/articles/CBMibkFVX3lxTFA4b2otN281bWEzaUZBNzZ6SU5ZMkVXdnEzM2pncktoZEFHWU1FUDV0cmE1cjZfUWRQNHE5NmVDMkV4QlJIYVdYUWs3eXlxNDdHMUtVVDEtZ3dZRW5lYnZyeXFEMl9CZERIbl9zTEZn?oc=5","first_seen":"2026-09-30T02:31:51.242506Z","last_seen":"2026-09-30T08:00:56.453480Z","last_rank":31,"peak_rank":22,"last_volume":null,"peak_volume":0,"seen_count":5,"score":27.5,"category_hint":"film","section":"culture","category":"film","summary":"The film 'Digger' is turning its negative critical reception into marketing, with a new advertisement that openly embraces its bad reviews. The self-aware approach is drawing attention as an unusual promotional strategy, with commentary noting how rarely studios lean into poor notices rather than hiding them.","why":"The film's unconventional decision to market itself through its bad reviews is being discussed as a bold, unusual tactic.","tone":"neutral","entities":["Digger"],"summarized_at":"2026-09-30T02:32:50.712284Z","meta":{"via":"scan","lang":"en","term":"movie","source":"Entertainment Weekly","published":"Wed, 30 Sep 2026 01:01:50 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"'Digger' embraces bad reviews in new ad campaign","section_name":"Culture","category_name":"Film","timeline":[{"captured_at":"2026-09-30T02:31:51.242506Z","rank":28,"volume":null},{"captured_at":"2026-09-30T03:53:51.032622Z","rank":27,"volume":null},{"captured_at":"2026-09-30T05:16:30.661917Z","rank":30,"volume":null},{"captured_at":"2026-09-30T06:38:51.828350Z","rank":22,"volume":null},{"captured_at":"2026-09-30T08:00:56.453480Z","rank":31,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMibkFVX3lxTFA4b2otN281bWEzaUZBNzZ6SU5ZMkVXdnEzM2pncktoZEFHWU1FUDV0cmE1cjZfUWRQNHE5NmVDMkV4QlJIYVdYUWs3eXlxNDdHMUtVVDEtZ3dZRW5lYnZyeXFEMl9CZERIbl9zTEZn?oc=5","author":"Entertainment Weekly","title":"‘Digger’ embraces bad reviews in new ad","snippet":null,"posted_at":"2026-09-30T01:01:50Z","likes":null}],"elsewhere":[],"window":"7d"}}