{"ok":true,"trend":{"id":426725,"platform":"news","region":"global","key":"amazon reboots ad business, emphasizes agentic 09/29/2026","title":"Amazon Reboots Ad Business, Emphasizes Agentic 09/29/2026","url":"https://news.google.com/rss/articles/CBMipwFBVV95cUxQaUoycDBPRFZvT3c0Ul9kV1M1cmhMc1hGQTRIM1RqLXRvd2o3SHVxY21xSWdvRy1pQTc2eDV5eVEwYnBlaTFkTUtKc1Jjc3ZoS2JZLU9fMEZBYkRYYnNxR1lLQnZLd0tmVGFiYW1WZDk2M2lJU0VRUlZfRXRjM1hkVWFLeFFfTGNwaFhrMzFWcFN1dUJZUHBTR2lLTzF4ZUNTYTk5Rld5cw?oc=5","first_seen":"2026-09-30T01:43:08.591387Z","last_seen":"2026-09-30T03:05:28.188085Z","last_rank":34,"peak_rank":27,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.6540625,"category_hint":"business","section":"business","category":"business","summary":"Amazon is overhauling its advertising business with a new emphasis on agentic AI, according to a MediaPost report dated September 29, 2026. The restructuring points to the company's push to make automated, agent-driven tools central to how advertisers plan and buy campaigns. Details on the scope and leadership of the reboot were not immediately available.","why":"Amazon's advertising unit is a major revenue driver, so a strategic pivot toward agentic AI affects advertisers and the wider ad industry.","tone":"neutral","entities":["Amazon","Amazon Ads","MediaPost"],"summarized_at":"2026-09-30T01:44:46.078526Z","meta":{"via":"scan","lang":"en","term":"business","source":"MediaPost","published":"Wed, 30 Sep 2026 01:02:24 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Amazon Reboots Ad Business Around Agentic Technology","section_name":"Business","category_name":"Business","timeline":[{"captured_at":"2026-09-30T01:43:08.591387Z","rank":27,"volume":null},{"captured_at":"2026-09-30T03:05:28.188085Z","rank":34,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMipwFBVV95cUxQaUoycDBPRFZvT3c0Ul9kV1M1cmhMc1hGQTRIM1RqLXRvd2o3SHVxY21xSWdvRy1pQTc2eDV5eVEwYnBlaTFkTUtKc1Jjc3ZoS2JZLU9fMEZBYkRYYnNxR1lLQnZLd0tmVGFiYW1WZDk2M2lJU0VRUlZfRXRjM1hkVWFLeFFfTGNwaFhrMzFWcFN1dUJZUHBTR2lLTzF4ZUNTYTk5Rld5cw?oc=5","author":"MediaPost","title":"Amazon Reboots Ad Business, Emphasizes Agentic 09/29/2026","snippet":null,"posted_at":"2026-09-30T01:02:24Z","likes":null}],"elsewhere":[],"window":"7d"}}