{"ok":true,"trend":{"id":4248317,"platform":"news","region":"global","key":"allbirds who? smartbird ceo unpacks the company's pivot from sneakers to ai","title":"Allbirds who? Smartbird CEO unpacks the company's pivot from sneakers to AI","url":"https://news.google.com/rss/articles/CBMiogFBVV95cUxNemJSMW1CNlZPTG5qVFNiVzI0SXk1Y3lNMnN2MGo4d1hsVV9aNDJwaWI2OTUwZkV3YWlfUWFKSWpuRlctNlZRd3JUY1dyZUpCbllBMm1pMVhZNTB2STI1cmNDWTFVWVZNc2VfYm9aYi1PSmFmYzlVY0pIZEVxZVpvano5SF80TTktZ2I0NVhBb3VacVdDVXp0Rm1PRlg5Skl0b0E?oc=5","first_seen":"2026-10-30T13:57:48.634715Z","last_seen":"2026-10-30T15:19:48.534754Z","last_rank":19,"peak_rank":19,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.52890625,"category_hint":"business","section":"business","category":"business","summary":"Smartbird, the company behind the Allbirds sneaker brand, is shifting its focus from footwear to artificial intelligence, according to its chief executive. The CEO has publicly detailed the reasoning behind the strategic pivot, prompting discussion about the future of the once-trendy sustainable shoe business and what the move means for the company's brand, employees and customers.","why":"The surprise repositioning of a well-known sneaker brand into AI is drawing attention amid the broader industry rush toward artificial intelligence.","tone":"neutral","entities":["Smartbird","Allbirds"],"summarized_at":"2026-10-30T13:59:51.641277Z","meta":{"via":"scan","lang":"en","term":"business","source":"Business Insider","published":"Fri, 30 Oct 2026 13:04:30 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Smartbird CEO explains pivot from sneakers to AI","section_name":"Business","category_name":"Business","timeline":[],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiogFBVV95cUxNemJSMW1CNlZPTG5qVFNiVzI0SXk1Y3lNMnN2MGo4d1hsVV9aNDJwaWI2OTUwZkV3YWlfUWFKSWpuRlctNlZRd3JUY1dyZUpCbllBMm1pMVhZNTB2STI1cmNDWTFVWVZNc2VfYm9aYi1PSmFmYzlVY0pIZEVxZVpvano5SF80TTktZ2I0NVhBb3VacVdDVXp0Rm1PRlg5Skl0b0E?oc=5","author":"Business Insider","title":"Allbirds who? Smartbird CEO unpacks the company's pivot from sneakers to AI","snippet":null,"posted_at":"2026-10-30T13:04:30Z","likes":null}],"elsewhere":[],"window":"7d"}}