{"ok":true,"trend":{"id":423272,"platform":"news","region":"global","key":"procter & gamble drops claims on braun ipl device following italian competition authority investigation","title":"Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation","url":"https://news.google.com/rss/articles/CBMiekFVX3lxTE5KcUsxX3M3X0EzZTNSSGhlMExmX2NtdmpCeWc3a2w5VGpkMDBRMlM1Snc5Q3k3eUd6UEk4R1ljUERhMWVTc3F0UkZJTlRJLWhnZ09SSjJuOS1LazFfT1JXNl9yTnVaRjNvRmM5Y081NmVUXzJ2eUcyMk1B?oc=5","first_seen":"2026-09-30T01:04:09.243970Z","last_seen":"2026-09-30T07:55:52.403198Z","last_rank":37,"peak_rank":37,"last_volume":null,"peak_volume":0,"seen_count":6,"score":25.03,"category_hint":"cricket","section":"sport","category":"cricket","summary":"Procter & Gamble has withdrawn advertising claims for its Braun IPL hair removal device following an investigation by Italy's competition authority, the AGCM. The watchdog examined whether the marketing claims for the device were misleading. The company will no longer make the contested claims, resolving the regulator's concerns in a case with wider implications for beauty device advertising standards.","why":"The Italian competition authority's investigation into potentially misleading claims pushed P&G to withdraw its marketing statements, drawing attention to advertising rules in the beauty sector.","tone":"neutral","entities":["Procter & Gamble","Braun","Italian competition authority (AGCM)","Italy"],"summarized_at":"2026-09-30T07:05:59.743310Z","meta":{"via":"scan","lang":"en","term":"ipl","source":"Cosmetics Business","published":"Tue, 29 Sep 2026 10:49:49 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"P&G drops Braun IPL device claims after Italian antitrust probe","section_name":"Sport","category_name":"Cricket","timeline":[{"captured_at":"2026-09-30T01:04:09.243970Z","rank":37,"volume":null},{"captured_at":"2026-09-30T02:26:09.576014Z","rank":37,"volume":null},{"captured_at":"2026-09-30T03:48:50.212358Z","rank":37,"volume":null},{"captured_at":"2026-09-30T05:11:31.544288Z","rank":37,"volume":null},{"captured_at":"2026-09-30T06:33:51.258561Z","rank":37,"volume":null},{"captured_at":"2026-09-30T07:55:52.403198Z","rank":37,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiekFVX3lxTE5KcUsxX3M3X0EzZTNSSGhlMExmX2NtdmpCeWc3a2w5VGpkMDBRMlM1Snc5Q3k3eUd6UEk4R1ljUERhMWVTc3F0UkZJTlRJLWhnZ09SSjJuOS1LazFfT1JXNl9yTnVaRjNvRmM5Y081NmVUXzJ2eUcyMk1B?oc=5","author":"cosmeticsbusiness.com","title":"Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation","snippet":null,"posted_at":"2026-09-29T10:49:49Z","likes":null}],"elsewhere":[],"window":"7d"}}