{"ok":true,"trend":{"id":412467,"platform":"news","region":"global","key":"businesses urged to prepare for el niño","title":"Businesses Urged to Prepare for El Niño","url":"https://news.google.com/rss/articles/CBMicEFVX3lxTE5GclFFMkdKN1haZlphWDJDbkpGYmJZcXRrWi1Ca0pteWZTTThTaHY4aU1meXdRd1ZFQm9hSEVQa2pHc3ZnclBtWlNCQ0xQMHFVdVZPSFk2ekRsWXVUUzZUV1ZrV3FGRWYwenJSY1k1NGQ?oc=5","first_seen":"2026-09-29T22:58:53.406067Z","last_seen":"2026-09-30T08:34:50.814539Z","last_rank":13,"peak_rank":1,"last_volume":null,"peak_volume":0,"seen_count":8,"score":51.08,"category_hint":"business","section":"business","category":"business","summary":"Businesses, particularly in the San Diego area, are being urged to prepare for the arrival of El Niño, the climate pattern typically associated with heavier rainfall and severe storms. The warning encourages companies to assess risks such as flooding, supply chain disruption and property damage, and to put contingency plans in place before extreme weather arrives.","why":"Forecasts of an El Niño event are prompting warnings about potential storm and flood impacts on local commerce.","tone":"neutral","entities":["El Niño","San Diego"],"summarized_at":"2026-09-30T05:01:20.541488Z","meta":{"via":"scan","lang":"en","term":"business","source":"Inside San Diego","published":"Tue, 29 Sep 2026 22:24:05 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Businesses Urged to Prepare for El Niño","section_name":"Business","category_name":"Business","timeline":[{"captured_at":"2026-09-29T22:58:53.406067Z","rank":2,"volume":null},{"captured_at":"2026-09-30T00:21:07.451142Z","rank":7,"volume":null},{"captured_at":"2026-09-30T01:43:08.591387Z","rank":2,"volume":null},{"captured_at":"2026-09-30T03:05:28.188085Z","rank":1,"volume":null},{"captured_at":"2026-09-30T04:28:09.053378Z","rank":1,"volume":null},{"captured_at":"2026-09-30T05:50:51.437561Z","rank":3,"volume":null},{"captured_at":"2026-09-30T07:12:51.010062Z","rank":14,"volume":null},{"captured_at":"2026-09-30T08:34:50.814539Z","rank":13,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMicEFVX3lxTE5GclFFMkdKN1haZlphWDJDbkpGYmJZcXRrWi1Ca0pteWZTTThTaHY4aU1meXdRd1ZFQm9hSEVQa2pHc3ZnclBtWlNCQ0xQMHFVdVZPSFk2ekRsWXVUUzZUV1ZrV3FGRWYwenJSY1k1NGQ?oc=5","author":"Inside San Diego","title":"Businesses Urged to Prepare for El Niño","snippet":null,"posted_at":"2026-09-29T22:24:05Z","likes":null}],"elsewhere":[],"window":"7d"}}