{"ok":true,"trend":{"id":409806,"platform":"mastodon","region":"global","key":"icymi: overwolf maps media-brief audiences across 5,000 video games: planners get over 3 billion gameplay signals on 113","title":"ICYMI: Overwolf maps media-brief audiences across 5,000 video games: Planners get over 3 billion gameplay signals on 113","url":"https://mastodon.social/@ppcland/117356519009197352","first_seen":"2026-09-29T22:27:49.688213Z","last_seen":"2026-09-29T22:27:49.688213Z","last_rank":7,"peak_rank":7,"last_volume":4,"peak_volume":4,"seen_count":1,"score":0.9434375,"category_hint":"gaming","section":"culture","category":"gaming","summary":"Overwolf has launched a media-brief tool giving advertisers audience insights across 5,000 video games. Media planners get access to more than 3 billion gameplay signals covering 113 million monthly players across eight markets. The pitch is to move gaming ad spend into core budgets, though observers question whether a gaming network's own data can win that trust.","why":"Overwolf is newly pitching its first-party gameplay data to media planners deciding where ad budgets go.","tone":"neutral","entities":["Overwolf"],"summarized_at":"2026-09-29T22:28:47.153908Z","meta":{"tag":"videogames","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":466},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Overwolf offers advertisers gameplay data across 5,000 games","section_name":"Culture","category_name":"Gaming","timeline":[{"captured_at":"2026-09-29T22:27:49.688213Z","rank":7,"volume":4}],"posts":[{"platform":"mastodon","url":"https://mastodon.social/@ppcland/117356519009197352","author":"ppcland","title":null,"snippet":"ICYMI: Overwolf maps media-brief audiences across 5,000 video games: Planners get over 3 billion gameplay signals on 113 million monthly players in eight markets. Can a gaming network's own data win a place in core ad budgets? https:// ppc.land/overwolf-maps-media-b…","posted_at":"2026-09-29T21:46:08.674000Z","likes":4}],"elsewhere":[],"window":"7d"}}