{"ok":true,"trend":{"id":403335,"platform":"news","region":"global","key":"matières fécales wants to be fashion’s most extreme brand","title":"Matières Fécales Wants To Be Fashion’s Most Extreme Brand","url":"https://news.google.com/rss/articles/CBMimAFBVV95cUxNSEpYa290YTNLZWItM1p2b3lxTXl4NlBuMzNtRlA1alNQcHVuYTNtZ0NWLXQxOTlCQVp0X1FKLWNzdDctUnRlUGRva3gtdG1sb0F3MUl0RWJVZF9yNzY3NXprQnJ0OFFVQ0FyODBObEdibkVhV2ZxM2MtOExoOFppQXA1NVdaT2QtRU5FYklqWnlPUF8tLS1kbQ?oc=5","first_seen":"2026-09-29T21:12:53.980943Z","last_seen":"2026-09-29T22:34:54.067809Z","last_rank":36,"peak_rank":31,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.6140625,"category_hint":"fashion","section":"life","category":"fashion","summary":"Fashion brand Matières Fécales is being profiled as a label seeking to position itself as the most extreme name in the industry. According to W Magazine, the brand is deliberately courting radical, provocative design as its identity. The profile has drawn attention from fashion audiences curious about how far the label will push boundaries in its collections and public image.","why":"A new profile is spotlighting the brand's provocative positioning, sparking curiosity among fashion watchers.","tone":"neutral","entities":["Matières Fécales","W Magazine"],"summarized_at":"2026-09-29T21:14:44.739773Z","meta":{"via":"scan","lang":"en","term":"fashion","source":"W Magazine","published":"Tue, 29 Sep 2026 18:50:30 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Matières Fécales Aims to Be Fashion's Most Extreme Label","section_name":"Life","category_name":"Fashion","timeline":[{"captured_at":"2026-09-29T21:12:53.980943Z","rank":31,"volume":null},{"captured_at":"2026-09-29T22:34:54.067809Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMimAFBVV95cUxNSEpYa290YTNLZWItM1p2b3lxTXl4NlBuMzNtRlA1alNQcHVuYTNtZ0NWLXQxOTlCQVp0X1FKLWNzdDctUnRlUGRva3gtdG1sb0F3MUl0RWJVZF9yNzY3NXprQnJ0OFFVQ0FyODBObEdibkVhV2ZxM2MtOExoOFppQXA1NVdaT2QtRU5FYklqWnlPUF8tLS1kbQ?oc=5","author":"W Magazine","title":"Matières Fécales Wants To Be Fashion’s Most Extreme Brand","snippet":null,"posted_at":"2026-09-29T18:50:30Z","likes":null}],"elsewhere":[],"window":"7d"}}