{"ok":true,"trend":{"id":403041,"platform":"news","region":"global","key":"what makes a celebrity beauty brand stick?","title":"What Makes a Celebrity Beauty Brand Stick?","url":"https://news.google.com/rss/articles/CBMiqgFBVV95cUxNMjNSZm84WjY0Y1RMOEFnd240a2F3dGNFb1JtRjlSeXE2cW5lYlY3RUdZLS1uT2FJMkFMQThXUnBxdlBPT0I0eVRpWTNtZmV0azcwZ1NNNXNlZ3lpOXd2WTAzNWxXbTlHUVZFS3lRZUxQUU5lMVdlclhPWHIxSmhZeElmR1VPa0JnYUFaYnFhaUJnYkJyc3YyTllHVDZ5ZUNVY3dUSHM2TFFCUQ?oc=5","first_seen":"2026-09-29T21:08:53.554069Z","last_seen":"2026-09-30T08:06:51.900860Z","last_rank":18,"peak_rank":2,"last_volume":null,"peak_volume":0,"seen_count":9,"score":45.53,"category_hint":"celebrity","section":"culture","category":"celebrity","summary":"WWD examines why some celebrity beauty brands endure while others fade, probing what separates durable names like the most successful celebrity-founded labels from short-lived launches. The piece considers factors such as product quality, authentic involvement of the founder, and brand identity beyond the famous name attached to it.","why":"Celebrity beauty launches continue to flood the market, prompting debate over which brands have real staying power.","tone":"neutral","entities":["WWD","celebrity beauty brands"],"summarized_at":"2026-09-30T03:11:35.240466Z","meta":{"via":"scan","lang":"en","term":"celebrity","source":"WWD","published":"Tue, 29 Sep 2026 20:42:03 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"What Separates Lasting Celebrity Beauty Brands From the Rest","section_name":"Culture","category_name":"Celebrity","timeline":[{"captured_at":"2026-09-29T21:08:53.554069Z","rank":15,"volume":null},{"captured_at":"2026-09-29T22:30:53.526907Z","rank":17,"volume":null},{"captured_at":"2026-09-29T23:52:53.214934Z","rank":2,"volume":null},{"captured_at":"2026-09-30T01:15:09.319732Z","rank":3,"volume":null},{"captured_at":"2026-09-30T02:38:10.262189Z","rank":15,"volume":null},{"captured_at":"2026-09-30T03:59:49.518069Z","rank":15,"volume":null},{"captured_at":"2026-09-30T05:22:29.852352Z","rank":17,"volume":null},{"captured_at":"2026-09-30T06:44:51.133914Z","rank":18,"volume":null},{"captured_at":"2026-09-30T08:06:51.900860Z","rank":18,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiqgFBVV95cUxNMjNSZm84WjY0Y1RMOEFnd240a2F3dGNFb1JtRjlSeXE2cW5lYlY3RUdZLS1uT2FJMkFMQThXUnBxdlBPT0I0eVRpWTNtZmV0azcwZ1NNNXNlZ3lpOXd2WTAzNWxXbTlHUVZFS3lRZUxQUU5lMVdlclhPWHIxSmhZeElmR1VPa0JnYUFaYnFhaUJnYkJyc3YyTllHVDZ5ZUNVY3dUSHM2TFFCUQ?oc=5","author":"WWD","title":"What Makes a Celebrity Beauty Brand Stick?","snippet":null,"posted_at":"2026-09-29T20:42:03Z","likes":null}],"elsewhere":[],"window":"7d"}}