{"ok":true,"trend":{"id":400527,"platform":"news","region":"global","key":"rollins directs dairy checkoff to end environmental and social spending","title":"Rollins Directs Dairy Checkoff to End Environmental and Social Spending","url":"https://news.google.com/rss/articles/CBMigwJBVV95cUxNNWU3ZFpCNXZmMmtaWU9PbzZ3RXdpU2pCT2RhdWdIWE5vWEk2X2JvN3hpMVcyYmZtZi11TTZrX1VnMGgzeU5jX2hRbUYwSmhnNEZmRVJSN0pWcEw5MnExRWZ1Y1Bhem5zNlJHN2pyeVM4MUx0eEVnUTRiQl8wOGNJMzFfaVhTcnNnaTNVVDR2bHlURUVDdWNQOGFubEoyZlZ0SHZhSF9qeDhvUkhzaXNQSUFBdTdsdWdTZmRHcVVGLUxBb1BpdW5vYVQ4Vk1NYlBtdE5aMEZ6Ry10SXFmbFA4cWFOcXV1QzRMMHdJdlJxU3RWa2lHUTdiUkxNNUpnV0c0S0lV?oc=5","first_seen":"2026-09-29T20:39:54.087841Z","last_seen":"2026-09-29T23:23:53.538530Z","last_rank":34,"peak_rank":26,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.7009375,"category_hint":"environment","section":"environment","category":"environment","summary":"Agriculture Secretary Brooke Rollins has directed the dairy checkoff program to end spending on environmental and social initiatives, according to Lancaster Farming. The move signals a federal push to refocus producer-funded promotion dollars strictly on dairy marketing rather than sustainability or ESG-related programs, a decision likely to divide farmers and industry groups.","why":"The directive reflects ongoing political pressure to remove environmental and social priorities from federally overseeme agricultural programs, drawing attention across the dairy industry.","tone":"neutral","entities":["Brooke Rollins","US Department of Agriculture","dairy checkoff"],"summarized_at":"2026-09-29T20:40:39.054532Z","meta":{"via":"scan","lang":"en","term":"environment","source":"Lancaster Farming","published":"Tue, 29 Sep 2026 20:06:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Rollins Orders Dairy Checkoff to Halt Environmental and Social Spending","section_name":"Environment","category_name":"Environment","timeline":[{"captured_at":"2026-09-29T20:39:54.087841Z","rank":26,"volume":null},{"captured_at":"2026-09-29T22:01:53.898656Z","rank":29,"volume":null},{"captured_at":"2026-09-29T23:23:53.538530Z","rank":34,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMigwJBVV95cUxNNWU3ZFpCNXZmMmtaWU9PbzZ3RXdpU2pCT2RhdWdIWE5vWEk2X2JvN3hpMVcyYmZtZi11TTZrX1VnMGgzeU5jX2hRbUYwSmhnNEZmRVJSN0pWcEw5MnExRWZ1Y1Bhem5zNlJHN2pyeVM4MUx0eEVnUTRiQl8wOGNJMzFfaVhTcnNnaTNVVDR2bHlURUVDdWNQOGFubEoyZlZ0SHZhSF9qeDhvUkhzaXNQSUFBdTdsdWdTZmRHcVVGLUxBb1BpdW5vYVQ4Vk1NYlBtdE5aMEZ6Ry10SXFmbFA4cWFOcXV1QzRMMHdJdlJxU3RWa2lHUTdiUkxNNUpnV0c0S0lV?oc=5","author":"Lancaster Farming","title":"Rollins Directs Dairy Checkoff to End Environmental and Social Spending","snippet":null,"posted_at":"2026-09-29T20:06:00Z","likes":null}],"elsewhere":[],"window":"7d"}}