{"ok":true,"trend":{"id":392884,"platform":"news","region":"global","key":"big pharma's big brand: regeneron's science-driven communications approach","title":"Big Pharma's Big Brand: Regeneron's science-driven communications approach","url":"https://news.google.com/rss/articles/CBMirwFBVV95cUxPa0QtWUZhRnZFRTVrbXNlaUkwVGhoSllUUGFCU3I5M2ZWVjF6S0dwclBhZ1dMOExlcnU4R3RBMGFEbTUwbS1xWjczVmhqN2h6ODV1Mm5McmtCWVY2ZGdqTzZjMjJMY0FZLTZvNm5WRXVsODVKSkl5RF8zU1hoOV8yS3ZaVmp5ckpkYm5xQ3FCdm5kZlJaT1U4Z3VGX2pqWWtaZHpmdEVVbnFOT2dpeUxF?oc=5","first_seen":"2026-09-29T19:12:54.121913Z","last_seen":"2026-09-29T20:34:54.708188Z","last_rank":33,"peak_rank":33,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.675,"category_hint":"science","section":"science","category":"science","summary":"Regeneron is being highlighted for its science-driven approach to corporate communications, distinguishing its brand strategy within the pharmaceutical industry. A report examines how the company leans on scientific credibility rather than traditional marketing to shape its public image, positioning it as a notable example among large drugmakers.","why":"Industry observers are interested in how Regeneron builds its brand reputation around science rather than conventional pharma marketing.","tone":"neutral","entities":["Regeneron","Fierce Pharma","pharmaceutical industry"],"summarized_at":"2026-09-29T19:13:58.241663Z","meta":{"via":"scan","lang":"en","term":"science","source":"Fierce Pharma","published":"Tue, 29 Sep 2026 15:20:47 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Regeneron's science-driven communications strategy draws attention","section_name":"Science","category_name":"Science","timeline":[{"captured_at":"2026-09-29T19:12:54.121913Z","rank":34,"volume":null},{"captured_at":"2026-09-29T20:34:54.708188Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMirwFBVV95cUxPa0QtWUZhRnZFRTVrbXNlaUkwVGhoSllUUGFCU3I5M2ZWVjF6S0dwclBhZ1dMOExlcnU4R3RBMGFEbTUwbS1xWjczVmhqN2h6ODV1Mm5McmtCWVY2ZGdqTzZjMjJMY0FZLTZvNm5WRXVsODVKSkl5RF8zU1hoOV8yS3ZaVmp5ckpkYm5xQ3FCdm5kZlJaT1U4Z3VGX2pqWWtaZHpmdEVVbnFOT2dpeUxF?oc=5","author":"Fierce Pharma","title":"Big Pharma's Big Brand: Regeneron's science-driven communications approach","snippet":null,"posted_at":"2026-09-29T15:20:47Z","likes":null}],"elsewhere":[],"window":"7d"}}