{"ok":true,"trend":{"id":391724,"platform":"news","region":"global","key":"keybank named official retail bank of colorado avalanche","title":"KeyBank Named Official Retail Bank of Colorado Avalanche","url":"https://news.google.com/rss/articles/CBMilgFBVV95cUxQc29kZl9jV2lRSnlkcTNUQVo1Q0x1SmY4UnBwRnQ2Z0hNUmhtaGxHVkpIcUtBNXZtSE95dERIWjdVeXB3SHkzWkd1ZzNBYWFYOFBOYjZnTThaV3VoTDg0SWlrWHB5RDBic3VqeEY5UDZZZTZfWk8xM09mSG1fX2d1ZU1oOVdVZ3dIRUxZd1dreE5uZFV1Rmc?oc=5","first_seen":"2026-09-29T19:00:54.777302Z","last_seen":"2026-09-30T04:36:10.525276Z","last_rank":5,"peak_rank":1,"last_volume":null,"peak_volume":0,"seen_count":8,"score":70.64,"category_hint":"retail","section":"business","category":"retail","summary":"KeyBank has been named the official retail bank of the Colorado Avalanche, the NHL club based in Denver. The partnership makes the bank the team's designated retail banking partner, a branding and sponsorship arrangement common between professional sports franchises and financial institutions. Details on the length and financial terms of the deal have not been disclosed.","why":"The announcement of a new sponsorship partnership between a major NHL team and a national bank is fresh news of interest to hockey fans and local customers.","tone":"neutral","entities":["KeyBank","Colorado Avalanche","NHL","Denver"],"summarized_at":"2026-09-30T01:03:16.485973Z","meta":{"via":"scan","lang":"en","term":"retail","source":"NHL.com","published":"Tue, 29 Sep 2026 18:55:14 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"KeyBank Named Official Retail Bank of Colorado Avalanche","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-29T19:00:54.777302Z","rank":1,"volume":null},{"captured_at":"2026-09-29T20:22:53.499562Z","rank":3,"volume":null},{"captured_at":"2026-09-29T21:44:52.983536Z","rank":4,"volume":null},{"captured_at":"2026-09-29T23:06:53.171471Z","rank":4,"volume":null},{"captured_at":"2026-09-30T00:29:08.026115Z","rank":4,"volume":null},{"captured_at":"2026-09-30T01:51:08.314188Z","rank":4,"volume":null},{"captured_at":"2026-09-30T03:13:28.548059Z","rank":5,"volume":null},{"captured_at":"2026-09-30T04:36:10.525276Z","rank":5,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMilgFBVV95cUxQc29kZl9jV2lRSnlkcTNUQVo1Q0x1SmY4UnBwRnQ2Z0hNUmhtaGxHVkpIcUtBNXZtSE95dERIWjdVeXB3SHkzWkd1ZzNBYWFYOFBOYjZnTThaV3VoTDg0SWlrWHB5RDBic3VqeEY5UDZZZTZfWk8xM09mSG1fX2d1ZU1oOVdVZ3dIRUxZd1dreE5uZFV1Rmc?oc=5","author":"nhl.com","title":"Keybank Named Official Retail Bank of Colorado Avalanche","snippet":null,"posted_at":"2026-09-29T18:45:00Z","likes":null}],"elsewhere":[],"window":"7d"}}