{"ok":true,"trend":{"id":376891,"platform":"news","region":"global","key":"building the business case for ai: measuring impact and preparing for adoption","title":"Building the Business Case for AI: Measuring Impact and Preparing for Adoption","url":"https://news.google.com/rss/articles/CBMid0FVX3lxTE54OUF2Z2QyUVhKWnd4Y3FkNjBUcjBuUmZoTHh2U3ZvNm9POXZCcGFyVm93bk5pRVltZW5zTjk4NTFiZVNvc0tOY3hGYTJ4MVVDblM5MFdRQ2tnOTQ2OW4xdkoxNXBIVW1odE5LWk1HSEozaWV1Mktv?oc=5","first_seen":"2026-09-29T16:08:53.027224Z","last_seen":"2026-09-29T17:30:55.058447Z","last_rank":31,"peak_rank":22,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.71875,"category_hint":"business","section":"business","category":"business","summary":"Veeva has published guidance on building a business case for artificial intelligence, focusing on how organisations can measure the impact of AI initiatives and prepare for wider adoption. The piece addresses a common challenge for companies: demonstrating return on investment and readiness before scaling AI tools across operations.","why":"Businesses are under pressure to justify AI investments and show measurable returns.","tone":"neutral","entities":["Veeva"],"summarized_at":"2026-09-29T16:10:25.450965Z","meta":{"via":"scan","lang":"en","term":"business","source":"Veeva","published":"Tue, 29 Sep 2026 14:03:28 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Building the Business Case for AI: Measuring Impact and Adoption","section_name":"Business","category_name":"Business","timeline":[{"captured_at":"2026-09-29T16:08:53.027224Z","rank":22,"volume":null},{"captured_at":"2026-09-29T17:30:55.058447Z","rank":31,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMid0FVX3lxTE54OUF2Z2QyUVhKWnd4Y3FkNjBUcjBuUmZoTHh2U3ZvNm9POXZCcGFyVm93bk5pRVltZW5zTjk4NTFiZVNvc0tOY3hGYTJ4MVVDblM5MFdRQ2tnOTQ2OW4xdkoxNXBIVW1odE5LWk1HSEozaWV1Mktv?oc=5","author":"Veeva","title":"Building the Business Case for AI: Measuring Impact and Preparing for Adoption","snippet":null,"posted_at":"2026-09-29T14:03:28Z","likes":null}],"elsewhere":[],"window":"7d"}}