{"ok":true,"trend":{"id":367582,"platform":"mastodon","region":"global","key":"m&s links up with sephora to lure younger shoppers https://www.theguardian.com/business/2026/sep/29/m-and-s-sephora-beau","title":"M&S links up with Sephora to lure younger shoppers https://www.theguardian.com/business/2026/sep/29/m-and-s-sephora-beau","url":"https://www.theguardian.com/business/2026/sep/29/m-and-s-sephora-beauty-marks-spencer-stores-online","first_seen":"2026-09-29T14:22:49.761317Z","last_seen":"2026-09-30T12:48:49.115957Z","last_rank":6,"peak_rank":2,"last_volume":2,"peak_volume":2,"seen_count":12,"score":79.56,"category_hint":"retail","section":"life","category":"fashion","summary":"Marks & Spencer has announced a partnership with Sephora, bringing the beauty retailer's products to M&S stores and online in the UK. The deal is aimed at drawing younger customers to the British retailer as it competes in the growing beauty market. The move is being reported as a significant step in M&S's efforts to modernise its offering.","why":"The newly announced retail partnership between two major brands is fresh business news.","tone":"neutral","entities":["Marks & Spencer","Sephora"],"summarized_at":"2026-09-30T13:56:30.841005Z","meta":{"tag":"retail","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":14},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"M&S partners with Sephora to attract younger shoppers","section_name":"Life","category_name":"Fashion","timeline":[{"captured_at":"2026-09-29T14:22:49.761317Z","rank":2,"volume":2},{"captured_at":"2026-09-29T23:06:49.435085Z","rank":6,"volume":2},{"captured_at":"2026-09-30T00:29:04.463260Z","rank":6,"volume":2},{"captured_at":"2026-09-30T01:51:04.639631Z","rank":6,"volume":2},{"captured_at":"2026-09-30T03:13:24.884399Z","rank":5,"volume":2},{"captured_at":"2026-09-30T04:36:06.855655Z","rank":5,"volume":2},{"captured_at":"2026-09-30T05:58:47.694764Z","rank":5,"volume":2},{"captured_at":"2026-09-30T07:20:47.026360Z","rank":5,"volume":2},{"captured_at":"2026-09-30T08:42:47.006604Z","rank":5,"volume":2},{"captured_at":"2026-09-30T10:04:46.921543Z","rank":5,"volume":2},{"captured_at":"2026-09-30T11:26:47.633354Z","rank":6,"volume":2},{"captured_at":"2026-09-30T12:48:49.115957Z","rank":6,"volume":2}],"posts":[{"platform":"mastodon","url":"https://www.theguardian.com/business/2026/sep/29/m-and-s-sephora-beauty-marks-spencer-stores-online","author":"guardian_world@robot.villas","title":null,"snippet":"M&S links up with Sephora to lure younger shoppers https://www.theguardian.com/business/2026/sep/29/m-and-s-sephora-beauty-marks-spencer-stores-online # Business # Retail # Fashion","posted_at":"2026-09-29T12:17:22Z","likes":2}],"elsewhere":[],"window":"7d"}}