{"ok":true,"trend":{"id":366323,"platform":"news","region":"global","key":"vitality ends relationship with cricket’s t20 blast","title":"Vitality ends relationship with cricket’s T20 Blast","url":"https://news.google.com/rss/articles/CBMif0FVX3lxTFB2TE1id0huNkZDdVZVeWJCYmowRklLdmVhTlVGU204SmxVYUV0S3N6cFB3WFdjTVg4RVRKclp0d0xOYnZ1R21zZVRGWjdkcTRCR25tbXhwb2syc2FGaTJLYUNmZjE1ZExTamFIelFCRkx3aUNHTmFyWGhWN0Z1SUk?oc=5","first_seen":"2026-09-29T14:07:53.664180Z","last_seen":"2026-09-29T20:57:54.533937Z","last_rank":35,"peak_rank":19,"last_volume":null,"peak_volume":0,"seen_count":6,"score":0.82125,"category_hint":"cricket","section":"sport","category":"cricket","summary":"Insurance firm Vitality has ended its relationship with English cricket's T20 Blast, bringing its stint as the competition's title sponsor to a close. The partnership had put the company's name on the domestic Twenty20 tournament, and its departure leaves the England and Wales Cricket Board seeking a new backer for one of the sport's best-known domestic events.","why":"The end of a major sponsorship deal is notable news for English cricket, especially amid ongoing competition between domestic tournaments for commercial backing.","tone":"neutral","entities":["Vitality","T20 Blast","England and Wales Cricket Board"],"summarized_at":"2026-09-29T20:13:25.010643Z","meta":{"via":"scan","lang":"en","term":"cricket","source":"City AM","published":"Tue, 29 Sep 2026 13:32:09 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Vitality ends sponsorship of cricket's T20 Blast","section_name":"Sport","category_name":"Cricket","timeline":[{"captured_at":"2026-09-29T14:07:53.664180Z","rank":19,"volume":null},{"captured_at":"2026-09-29T15:29:54.692904Z","rank":24,"volume":null},{"captured_at":"2026-09-29T16:51:54.031782Z","rank":28,"volume":null},{"captured_at":"2026-09-29T18:13:55.058475Z","rank":34,"volume":null},{"captured_at":"2026-09-29T19:35:53.570857Z","rank":30,"volume":null},{"captured_at":"2026-09-29T20:57:54.533937Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMif0FVX3lxTFB2TE1id0huNkZDdVZVeWJCYmowRklLdmVhTlVGU204SmxVYUV0S3N6cFB3WFdjTVg4RVRKclp0d0xOYnZ1R21zZVRGWjdkcTRCR25tbXhwb2syc2FGaTJLYUNmZjE1ZExTamFIelFCRkx3aUNHTmFyWGhWN0Z1SUk?oc=5","author":"cityam.com","title":"Vitality ends relationship with cricket’s T20 Blast","snippet":null,"posted_at":"2026-09-29T13:32:09Z","likes":null}],"elsewhere":[],"window":"7d"}}