{"ok":true,"trend":{"id":366246,"platform":"news","region":"global","key":"atp seeing growth in player-sponsor activation program","title":"ATP seeing growth in player-sponsor activation program","url":"https://news.google.com/rss/articles/CBMiswFBVV95cUxNMjF2Mng5dS15eXNDUF9mWlJ5Wmx5ZFhMTzN5ME9MalpMSG54Q3BuYWpsR1I1UWp1c0hOTl9DaUVqZmZzTGpRUHZPSXVKcmxueEtmNlVPem4xZExHVWhaZnNfRE1LaXlwYXpTZFR6Y3daaHVWTjlVR3REY0RuTFQtOXB4S2xXU29DcnI2M05rT3BvUDgtaFA4TndVNUZxWlU3WW9lYTNRN1U0Y1l2ZS1QRXBiWQ?oc=5","first_seen":"2026-09-29T14:06:53.882930Z","last_seen":"2026-09-30T01:03:07.744864Z","last_rank":37,"peak_rank":9,"last_volume":null,"peak_volume":0,"seen_count":9,"score":29.53,"category_hint":"tennis","section":"sport","category":"tennis","summary":"The ATP says its player-sponsor activation program is expanding, with more players taking part in brand partnership activities. The news, reported by Sports Business Journal, points to rising commercial engagement between tennis players and sponsors on the men's tour, though the ATP has not detailed specific numbers or participating brands.","why":"Growing commercial interest in tennis sponsorships and player marketing on the men's tour","tone":"positive","entities":["ATP"],"summarized_at":"2026-09-30T02:15:15.183901Z","meta":{"via":"scan","lang":"en","term":"atp","source":"Sports Business Journal","published":"Tue, 29 Sep 2026 17:46:46 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"ATP reports growth in player-sponsor activation program","section_name":"Sport","category_name":"Tennis","timeline":[{"captured_at":"2026-09-29T14:06:53.882930Z","rank":9,"volume":null},{"captured_at":"2026-09-29T15:28:53.357995Z","rank":12,"volume":null},{"captured_at":"2026-09-29T16:50:53.018640Z","rank":24,"volume":null},{"captured_at":"2026-09-29T18:12:53.360029Z","rank":13,"volume":null},{"captured_at":"2026-09-29T19:34:53.576578Z","rank":20,"volume":null},{"captured_at":"2026-09-29T20:56:53.768603Z","rank":24,"volume":null},{"captured_at":"2026-09-29T22:18:52.930223Z","rank":37,"volume":null},{"captured_at":"2026-09-29T23:40:54.480599Z","rank":37,"volume":null},{"captured_at":"2026-09-30T01:03:07.744864Z","rank":37,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiswFBVV95cUxNMjF2Mng5dS15eXNDUF9mWlJ5Wmx5ZFhMTzN5ME9MalpMSG54Q3BuYWpsR1I1UWp1c0hOTl9DaUVqZmZzTGpRUHZPSXVKcmxueEtmNlVPem4xZExHVWhaZnNfRE1LaXlwYXpTZFR6Y3daaHVWTjlVR3REY0RuTFQtOXB4S2xXU29DcnI2M05rT3BvUDgtaFA4TndVNUZxWlU3WW9lYTNRN1U0Y1l2ZS1QRXBiWQ?oc=5","author":"Sports Business Journal","title":"ATP seeing growth in player-sponsor activation program","snippet":null,"posted_at":"2026-09-29T13:25:29Z","likes":null}],"elsewhere":[],"window":"7d"}}