{"ok":true,"trend":{"id":359071,"platform":"news","region":"global","key":"how roger federer became a global sports brand, on the tennis court and off it - the athletic","title":"How Roger Federer became a global sports brand, on the tennis court and off it - The Athletic","url":"https://news.google.com/rss/articles/CBMilAFBVV95cUxNVkdSRFdSUVp3Wm0tTjEtQm90dGllT3dGUzFFZDgwaGF0N3NYcUFvb1JwVEU0WFg2R09nWGVBSnlQS2l1WEVVYmtib1hlZFNvcmVDLThJTU1jYTFGVWhralB5R2RNV2ROS2JzQVZlZHhhYU5Cdmk5dC1QV3VQckQ2azB3Vm1jVnVhbVlpXzU4Q01rTmVp?oc=5","first_seen":"2026-09-29T12:44:53.231559Z","last_seen":"2026-09-29T15:28:53.357995Z","last_rank":33,"peak_rank":12,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.721875,"category_hint":"tennis","section":"sport","category":"tennis","summary":"A new profile examines how Roger Federer transformed from tennis champion into one of the world's most valuable sports brands. It traces his career achievements, endorsements, and business ventures that extended his influence well beyond the court, making him a lasting commercial and cultural figure even after retirement from professional tennis.","why":"Fresh profile coverage of Federer's off-court business success is drawing interest from tennis and sports business audiences.","tone":"positive","entities":["Roger Federer","The Athletic","The New York Times"],"summarized_at":"2026-09-29T12:45:41.240289Z","meta":{"via":"scan","lang":"en","term":"tennis","source":"The New York Times","published":"Mon, 28 Sep 2026 20:30:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"How Roger Federer built a global sports brand","section_name":"Sport","category_name":"Tennis","timeline":[{"captured_at":"2026-09-29T12:44:53.231559Z","rank":12,"volume":null},{"captured_at":"2026-09-29T14:06:53.882930Z","rank":20,"volume":null},{"captured_at":"2026-09-29T15:28:53.357995Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMilAFBVV95cUxNVkdSRFdSUVp3Wm0tTjEtQm90dGllT3dGUzFFZDgwaGF0N3NYcUFvb1JwVEU0WFg2R09nWGVBSnlQS2l1WEVVYmtib1hlZFNvcmVDLThJTU1jYTFGVWhralB5R2RNV2ROS2JzQVZlZHhhYU5Cdmk5dC1QV3VQckQ2azB3Vm1jVnVhbVlpXzU4Q01rTmVp?oc=5","author":"The New York Times","title":"How Roger Federer became a global sports brand, on the tennis court and off it - The Athletic","snippet":null,"posted_at":"2026-09-28T20:30:00Z","likes":null}],"elsewhere":[],"window":"7d"}}