{"ok":true,"trend":{"id":358568,"platform":"news","region":"global","key":"₹9,000. one race. a lot of pain. and somehow... people can't get enough of it. 👀 hyrox has gone from a 700-person fitness event to a near-$700m global phenomenon; and india is now one of its biggest b","title":"₹9,000. One race. A LOT of pain. And somehow… people can't get enough of it. 👀 HYROX has gone from a 700-person fitness event to a near-$700M global phenomenon; and India is now one of its biggest bets. But what exactly are people hooked on? 🤔 So","url":"https://news.google.com/rss/articles/CBMioAFBVV95cUxPdmRwUWpGT3hqbUN2X2NTYk1iNUNVa0FTcUhFT0tkTjh3dzB5cndDSVVHdW1wcHNtMDQ5SVRWTHdEMFlXQk1UNmdfY1F1UEd3MTl0MThKRDNiZ3M3Ty1sMWZoUlV0UmZuVHI2YTJKTE4tM2hZOGRPYVRyZUllQ0xiaFhDMU1sbHVVbTdQMmZPMzQyUGJtTW5zTlhhNVh3MXdP?oc=5","first_seen":"2026-09-29T12:37:54.331446Z","last_seen":"2026-09-29T13:59:54.987081Z","last_rank":33,"peak_rank":28,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.675,"category_hint":"fitness","section":"health","category":"fitness","summary":"HYROX, the hybrid fitness race combining running with functional workout stations, has grown from a 700-person event into a global business worth close to $700 million, with India emerging as one of its key growth markets. Entry costs around ₹9,000, and despite the punishing format, participation keeps climbing. Observers are debating what drives the appeal: the challenge, the community, or the status of finishing.","why":"The race's rapid growth and expansion into India have made its sudden popularity a talking point in fitness circles.","tone":"positive","entities":["HYROX","India"],"summarized_at":"2026-09-29T12:39:44.884845Z","meta":{"via":"scan","lang":"en","term":"fitness","source":"LinkedIn","published":"Tue, 29 Sep 2026 11:31:23 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"HYROX fitness race races toward a $700 million global boom","section_name":"Health","category_name":"Fitness","timeline":[{"captured_at":"2026-09-29T12:37:54.331446Z","rank":28,"volume":null},{"captured_at":"2026-09-29T13:59:54.987081Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMioAFBVV95cUxPdmRwUWpGT3hqbUN2X2NTYk1iNUNVa0FTcUhFT0tkTjh3dzB5cndDSVVHdW1wcHNtMDQ5SVRWTHdEMFlXQk1UNmdfY1F1UEd3MTl0MThKRDNiZ3M3Ty1sMWZoUlV0UmZuVHI2YTJKTE4tM2hZOGRPYVRyZUllQ0xiaFhDMU1sbHVVbTdQMmZPMzQyUGJtTW5zTlhhNVh3MXdP?oc=5","author":"LinkedIn","title":"₹9,000. One race. A LOT of pain. And somehow… people can't get enough of it. 👀 HYROX has gone from a 700-person fitness event to a near-$700M global phenomenon; and India is now one of its biggest bets. But what exactly are people hooked on? 🤔 So","snippet":null,"posted_at":"2026-09-29T11:31:23Z","likes":null}],"elsewhere":[],"window":"7d"}}