{"ok":true,"trend":{"id":348809,"platform":"news","region":"global","key":"poor online brand search driving consumers to tap ai assistants","title":"Poor online brand search driving consumers to tap AI assistants","url":"https://news.google.com/rss/articles/CBMirwFBVV95cUxNbU5qWHJIeGRlbEM3U1hITWt5VHZ3dFo5NmV4ekNlZ2xRTUR4RHh1cHR4TUtOanRXZExXRnpkenEzeTJSeXpfckJSTTZaLTFPeWVwcnpSUFc5YXE4UUJfRlY3SEl5Y2JGTXNBelI2MUJrUDQwRTZYNldrX2R6Z3hqNUpIY0ZrN0YxU0JTZDRFdUFEc1hhMk1VeHBqcUl1RVRLamZuRERuNzRNd1U2QXlZ?oc=5","first_seen":"2026-09-29T10:48:52.744868Z","last_seen":"2026-09-29T13:32:53.765052Z","last_rank":36,"peak_rank":18,"last_volume":null,"peak_volume":0,"seen_count":3,"score":21.15,"category_hint":"retail","section":"business","category":"retail","summary":"A new report finds that frustrated online brand searches are driving shoppers to use AI assistants instead. When consumers cannot quickly find product information on brand websites, they increasingly turn to conversational AI tools for answers. Retail analysts say the trend signals that companies need to improve site search and product discoverability or risk losing customers to AI-powered alternatives.","why":"Fresh retail industry coverage highlighting a shift in how consumers research brands online.","tone":"neutral","entities":["retail customers","AI assistants"],"summarized_at":"2026-09-29T10:49:56.728822Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Retail Customer Experience","published":"Tue, 29 Sep 2026 10:00:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Poor brand search experiences push consumers toward AI assistants","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-29T10:48:52.744868Z","rank":18,"volume":null},{"captured_at":"2026-09-29T12:10:53.144178Z","rank":20,"volume":null},{"captured_at":"2026-09-29T13:32:53.765052Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMirwFBVV95cUxNbU5qWHJIeGRlbEM3U1hITWt5VHZ3dFo5NmV4ekNlZ2xRTUR4RHh1cHR4TUtOanRXZExXRnpkenEzeTJSeXpfckJSTTZaLTFPeWVwcnpSUFc5YXE4UUJfRlY3SEl5Y2JGTXNBelI2MUJrUDQwRTZYNldrX2R6Z3hqNUpIY0ZrN0YxU0JTZDRFdUFEc1hhMk1VeHBqcUl1RVRLamZuRERuNzRNd1U2QXlZ?oc=5","author":"retailcustomerexperience.com","title":"Poor online brand search driving consumers to tap AI assistants","snippet":null,"posted_at":"2026-09-29T10:00:00Z","likes":null}],"elsewhere":[],"window":"7d"}}