{"ok":true,"trend":{"id":348795,"platform":"news","region":"global","key":"why screens alone don’t create a successful in-store retail media network","title":"Why screens alone don’t create a successful in-store retail media network","url":"https://news.google.com/rss/articles/CBMitgFBVV95cUxOXzJKWHJucDVpeWhpVWRQcVR1OWJ6alBmWlM0R2ZpRG91MVRWVFBlVmN3eU1BM0tkckk5RVFiUW9nZndJanVaZXplX3dMRlotRTZfWTc1aXluN1YxOWxQb1RSZzRveEJGVlJxZ1NTREkxUDZfbVhJdUpZRVJFc3BKME5BSDNEbjl6MF9aN21Rc3Y1Tl8xSXFBcFdsMUkyNHZhU2Y5MF9DU2c5eDVyUVU4WEFhTDJxUQ?oc=5","first_seen":"2026-09-29T10:48:52.744868Z","last_seen":"2026-09-29T14:54:53.450901Z","last_rank":33,"peak_rank":4,"last_volume":null,"peak_volume":0,"seen_count":4,"score":24.6,"category_hint":"retail","section":"business","category":"retail","summary":"Retail trade commentary argues that simply installing digital screens in stores is not enough to build a successful in-store retail media network. The piece suggests retailers need more than hardware — including relevant content, audience measurement and advertiser demand — to turn screens into a genuine revenue channel. It reflects a broader debate about how physical retail can compete with e-commerce platforms in the fast-growing retail media advertising market.","why":"Retailers are under pressure to monetise in-store advertising as the retail media market grows rapidly.","tone":"neutral","entities":["retail media networks","in-store advertising","Digital Signage Today"],"summarized_at":"2026-09-29T16:51:03.931496Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Digital Signage Today","published":"Tue, 29 Sep 2026 10:00:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Why screens alone don't make in-store retail media work","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-29T10:48:52.744868Z","rank":4,"volume":null},{"captured_at":"2026-09-29T12:10:53.144178Z","rank":10,"volume":null},{"captured_at":"2026-09-29T13:32:53.765052Z","rank":22,"volume":null},{"captured_at":"2026-09-29T14:54:53.450901Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMitgFBVV95cUxOXzJKWHJucDVpeWhpVWRQcVR1OWJ6alBmWlM0R2ZpRG91MVRWVFBlVmN3eU1BM0tkckk5RVFiUW9nZndJanVaZXplX3dMRlotRTZfWTc1aXluN1YxOWxQb1RSZzRveEJGVlJxZ1NTREkxUDZfbVhJdUpZRVJFc3BKME5BSDNEbjl6MF9aN21Rc3Y1Tl8xSXFBcFdsMUkyNHZhU2Y5MF9DU2c5eDVyUVU4WEFhTDJxUQ?oc=5","author":"Digital Signage Today","title":"Why screens alone don’t create a successful in-store retail media network","snippet":null,"posted_at":"2026-09-29T10:00:00Z","likes":null}],"elsewhere":[],"window":"7d"}}