{"ok":true,"trend":{"id":348398,"platform":"news","region":"global","key":"kpis you can take to the cfo: proving financial wellness works","title":"KPIs you can take to the CFO: proving financial wellness works","url":"https://news.google.com/rss/articles/CBMimwFBVV95cUxQSG5uN3ZRa1M0NzdPWFd3ODFaTUloVGJEYS0ydkZBZzdUeElaQm9pajQyc3FPcjVhQjJtVmJkN2p1Y29feFNud2ZhN3d3VWtFa25iZ1dKLUl4MUxjSEFzdDh6S1AySkp5a3lXSGwySG9VTnNEaHdHcmIzOWM2QXVLS2cydktIeGFtV2lLbUVqTlhTaE0ybWtlS2tQUQ?oc=5","first_seen":"2026-09-29T10:42:53.487195Z","last_seen":"2026-09-29T12:04:53.365764Z","last_rank":35,"peak_rank":29,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.63375,"category_hint":"finance","section":"business","category":"finance","summary":"EY is highlighting how employers can measure the business impact of financial wellness programs using key performance indicators that resonate with chief financial officers. The focus is on demonstrating measurable returns — such as reduced absenteeism, higher retention and improved productivity — so workplace financial wellbeing initiatives can justify budget and earn executive backing.","why":"Companies are under pressure to justify spending on employee financial wellness with hard financial metrics.","tone":"neutral","entities":["EY","CFOs"],"summarized_at":"2026-09-29T10:43:53.139762Z","meta":{"via":"scan","lang":"en","term":"finance","source":"EY","published":"Tue, 29 Sep 2026 01:09:22 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Proving financial wellness programs work with CFO-ready KPIs","section_name":"Business","category_name":"Finance","timeline":[{"captured_at":"2026-09-29T10:42:53.487195Z","rank":29,"volume":null},{"captured_at":"2026-09-29T12:04:53.365764Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMimwFBVV95cUxQSG5uN3ZRa1M0NzdPWFd3ODFaTUloVGJEYS0ydkZBZzdUeElaQm9pajQyc3FPcjVhQjJtVmJkN2p1Y29feFNud2ZhN3d3VWtFa25iZ1dKLUl4MUxjSEFzdDh6S1AySkp5a3lXSGwySG9VTnNEaHdHcmIzOWM2QXVLS2cydktIeGFtV2lLbUVqTlhTaE0ybWtlS2tQUQ?oc=5","author":"EY","title":"KPIs you can take to the CFO: proving financial wellness works","snippet":null,"posted_at":"2026-09-29T01:09:22Z","likes":null}],"elsewhere":[],"window":"7d"}}