{"ok":true,"trend":{"id":346078,"platform":"news","region":"global","key":"soilless cotton is making waves in european fashion markets","title":"Soilless cotton is making waves in European fashion markets","url":"https://news.google.com/rss/articles/CBMilAFBVV95cUxPN0V6M09zTl85X0RKZGx6SlVjTTktVjUyQTFiLXk3ZUtobldIS0lJUjU2NGVCYUIzSWZ3c2VfYkJpZnZPUkFxRERFb1ZfOU1zTURnbmVjMV9aYjU1OXB6bjFmZmh3dkI4ZURGRG1YVUZwTEstOHM4T2E4MDZRbF9ZNndEUExYZVcwNFdYMjFSaDFtMjl4?oc=5","first_seen":"2026-09-29T10:16:53.588321Z","last_seen":"2026-09-29T13:00:56.239242Z","last_rank":27,"peak_rank":22,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.861875,"category_hint":"fashion","section":"life","category":"fashion","summary":"Cotton grown without soil is drawing attention across European fashion markets. The hydroponically grown fibre is being positioned as a sustainable alternative to conventional cotton, reducing land and water use while appealing to brands and consumers seeking lower-impact materials. Coverage highlights growing interest from designers and retailers exploring soilless agriculture as supply chains face pressure to cut environmental costs.","why":"Sustainability pressures in fashion are driving interest in novel low-impact fibres like soilless cotton.","tone":"positive","entities":["European fashion industry","soilless cotton"],"summarized_at":"2026-09-29T10:18:05.228822Z","meta":{"via":"scan","lang":"en","term":"fashion","source":"DU Clarion","published":"Tue, 29 Sep 2026 06:40:06 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Soilless cotton gains ground in European fashion","section_name":"Life","category_name":"Fashion","timeline":[{"captured_at":"2026-09-29T10:16:53.588321Z","rank":22,"volume":null},{"captured_at":"2026-09-29T11:38:54.790082Z","rank":23,"volume":null},{"captured_at":"2026-09-29T13:00:56.239242Z","rank":27,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMilAFBVV95cUxPN0V6M09zTl85X0RKZGx6SlVjTTktVjUyQTFiLXk3ZUtobldIS0lJUjU2NGVCYUIzSWZ3c2VfYkJpZnZPUkFxRERFb1ZfOU1zTURnbmVjMV9aYjU1OXB6bjFmZmh3dkI4ZURGRG1YVUZwTEstOHM4T2E4MDZRbF9ZNndEUExYZVcwNFdYMjFSaDFtMjl4?oc=5","author":"DU Clarion","title":"Soilless cotton is making waves in European fashion markets","snippet":null,"posted_at":"2026-09-29T06:40:06Z","likes":null}],"elsewhere":[],"window":"7d"}}