{"ok":true,"trend":{"id":341810,"platform":"news","region":"global","key":"mondelēz targets micro-occasions to drive digital commerce growth","title":"Mondelēz targets micro-occasions to drive digital commerce growth","url":"https://news.google.com/rss/articles/CBMinAFBVV95cUxOeHBsa21tWjBrUHFydlFqM3VTcGx1NVdoWWpkQW9tb0xwVmhjX2xlc2NkUmh1QS11enRoMGNMUVdKVGlxZlJNRVVCV25XOXRKYVJ5RG1qQ3pkaDJpVnk0N0ZDaWxBV1VoVTA3Uk9WWXZCaTlELU95S05iVXJDY25EUkRkb0dDWW9fMTdEV3VIMTBFazdwaFlUaDIwVEw?oc=5","first_seen":"2026-09-29T09:26:52.114551Z","last_seen":"2026-09-29T09:26:52.114551Z","last_rank":28,"peak_rank":28,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.7428125,"category_hint":"retail","section":"business","category":"retail","summary":"Snack giant Mondelēz is sharpening its digital commerce strategy around micro-occasions — small, specific moments of consumption throughout the day — as a way to grow online sales. The company is using these targeted occasions to tailor marketing and product offerings to shoppers buying snacks via digital channels, part of a broader push into e-commerce growth.","why":"Mondelēz has announced a new strategy linking snacking micro-occasions to digital commerce growth, drawing retail industry attention.","tone":"neutral","entities":["Mondelēz International","Retail Asia"],"summarized_at":"2026-09-29T09:27:39.192763Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Retail Asia","generic":0.05,"published":"Tue, 29 Sep 2026 08:31:23 GMT"},"nw":0.47,"promo":0.03,"kind":"news_event","importance":1.48,"hidden":false,"hide_reason":null,"judged_at":"2026-09-29T09:26:52.783948Z","title_en":"Mondelēz targets micro-occasions to boost digital commerce","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-29T09:26:52.114551Z","rank":28,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMinAFBVV95cUxOeHBsa21tWjBrUHFydlFqM3VTcGx1NVdoWWpkQW9tb0xwVmhjX2xlc2NkUmh1QS11enRoMGNMUVdKVGlxZlJNRVVCV25XOXRKYVJ5RG1qQ3pkaDJpVnk0N0ZDaWxBV1VoVTA3Uk9WWXZCaTlELU95S05iVXJDY25EUkRkb0dDWW9fMTdEV3VIMTBFazdwaFlUaDIwVEw?oc=5","author":"Retail Asia","title":"Mondelēz targets micro-occasions to drive digital commerce growth","snippet":null,"posted_at":"2026-09-29T08:31:23Z","likes":null}],"elsewhere":[],"window":"7d"}}