{"ok":true,"trend":{"id":33129,"platform":"news","region":"global","key":"databricks is putting its name on cal’s football field. the $22.8 million bet is much bigger than college sports.","title":"Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.","url":"https://news.google.com/rss/articles/CBMic0FVX3lxTE5NUkUwdkFwT1BzOC1RdDdGbVo2dzZlbTJKblRvUS1RZVV5YllseVJBMlZGc1JwNkhCUl9UQUhvZ1hDSk1Vc1ZPU2RwUzdiMHdFVFo5NGs0OWdwQ0tMOFZRRllkZm43dWZMa2tpeHJTYjI1RGc?oc=5","first_seen":"2026-09-26T22:36:40.760727Z","last_seen":"2026-09-26T22:36:40.760727Z","last_rank":18,"peak_rank":18,"last_volume":null,"peak_volume":null,"seen_count":1,"score":33.53,"category_hint":"startups","section":"business","category":"startups","summary":"Data analytics company Databricks has agreed to pay $22.8 million for naming rights to the University of California, Berkeley's football field. The deal is being framed as more than a college sports sponsorship: Databricks was founded by Berkeley alumni, and the agreement signals how tech companies are deepening ties with university programs amid intense competition for AI talent and brand visibility.","why":"A major AI company's unusually large college sports naming-rights deal highlights the growing crossover between Silicon Valley and university athletics.","tone":"neutral","entities":["Databricks","University of California, Berkeley","Cal football"],"summarized_at":"2026-09-26T22:37:45.200789Z","meta":{"via":"scan","lang":"en","term":"startup","source":"inc.com","generic":0.05,"published":"Sat, 26 Sep 2026 21:39:35 GMT"},"nw":0.74,"promo":0.06,"kind":"news_event","importance":1.63,"hidden":false,"hide_reason":null,"judged_at":"2026-09-26T22:36:41.102600Z","title_en":"Databricks Pays $22.8 Million to Name Cal's Football Field","section_name":"Business","category_name":"Startups","timeline":[{"captured_at":"2026-09-26T22:36:40.760727Z","rank":18,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMic0FVX3lxTE5NUkUwdkFwT1BzOC1RdDdGbVo2dzZlbTJKblRvUS1RZVV5YllseVJBMlZGc1JwNkhCUl9UQUhvZ1hDSk1Vc1ZPU2RwUzdiMHdFVFo5NGs0OWdwQ0tMOFZRRllkZm43dWZMa2tpeHJTYjI1RGc?oc=5","author":"inc.com","title":"Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.","snippet":null,"posted_at":"2026-09-26T21:39:35Z","likes":null}],"elsewhere":[],"window":"7d"}}