{"ok":true,"trend":{"id":327287,"platform":"news","region":"global","key":"customer data startup paperbark signs unilever brands to tackle ecommerce sales gaps","title":"Customer data startup Paperbark signs Unilever brands to tackle ecommerce sales gaps","url":"https://news.google.com/rss/articles/CBMiyAFBVV95cUxOWGp4eU9GV3NWR29rcTc3Y3JzOWV3Z19wYWhkRk9wMlVPMVUtVnpaaG9lTnJKZzhFTjM4R1BIWk5KaGlSNDdybjBSX0owdnJ2cDZtbWtSSTVUdTJwTm45SkZBMnVQYlZpWm51eUdzUWFRbE1lT0RLc2NzZjctd19ZN0hKa2xnOFk5WUpsekZlOTVNUjY2YTEtbVAzbGVsY2ZFT09BU2F3d1M2YmNJSFVsd3BEdUluaEctS2xYZGZXbklaZS12cjFWTQ?oc=5","first_seen":"2026-09-29T06:39:53.345973Z","last_seen":"2026-09-29T08:01:53.916813Z","last_rank":33,"peak_rank":33,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.675,"category_hint":"startups","section":"business","category":"startups","summary":"Customer data startup Paperbark has signed Unilever brands as clients, in a deal aimed at addressing gaps in ecommerce sales data. The company helps consumer brands understand where online sales drop off or go untracked, and the Unilever agreement gives it a major multinational reference customer. It is a notable win for the Australian-founded startup as it pushes into the enterprise customer data space.","why":"The announcement is fresh news of a small startup landing a major multinational client, a significant milestone for Paperbark.","tone":"positive","entities":["Paperbark","Unilever"],"summarized_at":"2026-09-29T06:41:38.042639Z","meta":{"via":"scan","lang":"en","term":"startup","source":"Startup Daily","generic":0.05,"published":"Tue, 29 Sep 2026 05:09:49 GMT"},"nw":0.54,"promo":0.03,"kind":"news_event","importance":1.48,"hidden":false,"hide_reason":null,"judged_at":"2026-09-29T06:39:53.746053Z","title_en":"Paperbark signs Unilever brands to fix ecommerce sales gaps","section_name":"Business","category_name":"Startups","timeline":[{"captured_at":"2026-09-29T06:39:53.345973Z","rank":33,"volume":null},{"captured_at":"2026-09-29T08:01:53.916813Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiyAFBVV95cUxOWGp4eU9GV3NWR29rcTc3Y3JzOWV3Z19wYWhkRk9wMlVPMVUtVnpaaG9lTnJKZzhFTjM4R1BIWk5KaGlSNDdybjBSX0owdnJ2cDZtbWtSSTVUdTJwTm45SkZBMnVQYlZpWm51eUdzUWFRbE1lT0RLc2NzZjctd19ZN0hKa2xnOFk5WUpsekZlOTVNUjY2YTEtbVAzbGVsY2ZFT09BU2F3d1M2YmNJSFVsd3BEdUluaEctS2xYZGZXbklaZS12cjFWTQ?oc=5","author":"Startup Daily","title":"Customer data startup Paperbark signs Unilever brands to tackle ecommerce sales gaps","snippet":null,"posted_at":"2026-09-29T05:09:49Z","likes":null}],"elsewhere":[],"window":"7d"}}