{"ok":true,"trend":{"id":316,"platform":"google","region":"GB","key":"sainsbury's mince pie advent calendar","title":"sainsbury's mince pie advent calendar","url":"https://trends.google.com/trending?geo=GB&q=sainsbury's mince pie advent calendar","first_seen":"2026-09-26T16:34:11.432432Z","last_seen":"2026-09-26T17:10:45.659415Z","last_rank":6,"peak_rank":1,"last_volume":200,"peak_volume":200,"seen_count":4,"score":0.58609375,"category_hint":null,"section":"business","category":"retail","summary":"Sainsbury's is trending because of its mince pie advent calendar, a festive twist on the traditional chocolate version. According to a Metro report, the supermarket is launching a calendar containing mince pies instead of sweets, and shoppers are searching for details on price and availability. Posts suggest interest from Christmas fans who like the idea of a daily festive treat, though the full details and reasons behind the surge in searches are not entirely clear from the posts.","why":"News coverage of Sainsbury's launching a novel mince pie advent calendar has prompted shoppers to search for it ahead of Christmas.","tone":"positive","entities":["Sainsbury's","mince pie advent calendar","Metro"],"summarized_at":"2026-09-26T16:37:31.608782Z","meta":{"lang":"en","picture":"https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRweCz5oEymktn0XEl4pvxodbSppRaQ0Mbhqsnasrp5NK1qsfjSmTomrWdhl1A","traffic":"200+","published":"Sat, 26 Sep 2026 09:20:00 -0700","picture_source":"Good Housekeeping"},"nw":0.12,"promo":0.25,"kind":"unclear","importance":1.06,"hidden":false,"hide_reason":null,"judged_at":"2026-09-26T17:51:17.324680Z","title_en":null,"section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-26T16:34:11.432432Z","rank":1,"volume":200},{"captured_at":"2026-09-26T16:36:03.183616Z","rank":1,"volume":200},{"captured_at":"2026-09-26T16:42:09.259065Z","rank":1,"volume":200},{"captured_at":"2026-09-26T16:55:00.450885Z","rank":6,"volume":200},{"captured_at":"2026-09-26T17:03:41.956496Z","rank":6,"volume":200},{"captured_at":"2026-09-26T17:05:53.592237Z","rank":6,"volume":200},{"captured_at":"2026-09-26T17:10:45.659415Z","rank":6,"volume":200}],"posts":[{"platform":"google","url":"https://metro.co.uk/2026/09/25/forget-chocolate-sainsburys-launching-a-new-mince-pie-advent-calendar-29652927/","author":"Metro.co.uk","title":"Forget chocolate, Sainsbury's is launching a new mince pie advent calendar","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[],"window":"7d"}}