{"ok":true,"trend":{"id":298457,"platform":"news","region":"global","key":"embedded finance demand is surging. israeli entrepreneurs explore what’s next","title":"Embedded finance demand is surging. Israeli entrepreneurs explore what’s next","url":"https://news.google.com/rss/articles/CBMirAFBVV95cUxPa1huR0w1RGZmbHJBWEM0RVNaT1dGTHNBOFNadHFoLVpyMlVOOXk2b0pZbVVxTlZtN2tzMWdnTTlMU2poaF9CVFZoX0stbnVXVE1PdXU2TGs4aWwwLTE3anJCU2ZZNlhxdnpqT1d5N1BJd3l3ampEMS0tX2hwRG0yX20tdGFKenYtQjZSNUdURzctdGFJbHJoS0hMUTB6LUVpU3d3VU96M2hCRjBw?oc=5","first_seen":"2026-09-29T01:08:52.209713Z","last_seen":"2026-09-29T01:08:52.209713Z","last_rank":36,"peak_rank":36,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.5671875,"category_hint":"finance","section":"business","category":"finance","summary":"Demand for embedded finance — financial services built directly into non-financial products and platforms — is growing rapidly, and Israeli entrepreneurs are positioning themselves for what comes next. The Times of Israel reports on how founders in the country's tech sector are exploring new opportunities in payments, lending and other services integrated into everyday apps and businesses.","why":"Growth in embedded finance is drawing attention to new startup opportunities in Israel's tech sector.","tone":"positive","entities":["Israeli tech entrepreneurs","The Times of Israel","embedded finance industry"],"summarized_at":"2026-09-29T01:09:39.108216Z","meta":{"via":"scan","lang":"en","term":"finance","source":"The Times of Israel","generic":0.12,"published":"Mon, 28 Sep 2026 23:51:00 GMT"},"nw":0.59,"promo":0.03,"kind":"news_event","importance":1.68,"hidden":false,"hide_reason":null,"judged_at":"2026-09-29T01:08:52.539257Z","title_en":"Israeli entrepreneurs eye next wave as embedded finance demand surges","section_name":"Business","category_name":"Finance","timeline":[{"captured_at":"2026-09-29T01:08:52.209713Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMirAFBVV95cUxPa1huR0w1RGZmbHJBWEM0RVNaT1dGTHNBOFNadHFoLVpyMlVOOXk2b0pZbVVxTlZtN2tzMWdnTTlMU2poaF9CVFZoX0stbnVXVE1PdXU2TGs4aWwwLTE3anJCU2ZZNlhxdnpqT1d5N1BJd3l3ampEMS0tX2hwRG0yX20tdGFKenYtQjZSNUdURzctdGFJbHJoS0hMUTB6LUVpU3d3VU96M2hCRjBw?oc=5","author":"The Times of Israel","title":"Embedded finance demand is surging. Israeli entrepreneurs explore what’s next","snippet":null,"posted_at":"2026-09-28T23:51:00Z","likes":null}],"elsewhere":[],"window":"7d"}}