{"ok":true,"trend":{"id":296932,"platform":"news","region":"global","key":"european union rules took effect sunday to curb unverified green claims","title":"European Union Rules Took Effect Sunday to Curb Unverified Green Claims","url":"https://news.google.com/rss/articles/CBMiugFBVV95cUxOVFQ2d3N2NWplTC1aOHI2OFo5bkhDbGhoamw0cVUzSTltU0t0VnpZdDd6bmM0Z25OVkJrSURUNVU1Z3VVcUJuZGhkYzJRUjJlOG1kTkhxdUNPT1ZseEdUV2VWZnRTMi1MZVowWF90cEZSVVcwOFdOTGk4Q2tmcmxUbGlXWUpOTG1uSjNLUjQ4bzZtdzByZks1U2dOM1huQTRtNTlzbnV5NklDbGtBMXNZQVpmbWZoN3FqaVHSAb8BQVVfeXFMTXFuQ19iZk1CQ0Foek9BUFZ6QkFsN2pScnJ1SnBvc1BhX0Y5RUZjT05vN3ZxZDlGNE9LVWFWeUZSbnphaE5aMWNBdGt2X2FRVTh0SC1PXzVoWlA3dUN6bGRRbTR3SDdSNzA5bmZsN0dVSThzQkNOYjRwWldJeEZrR2dBdGFCVEhOMC1zbmE5akFqWTZJWmxzX0tpclN6WUVlQ2g5UFpiZEpxWGp4SXFJTE1lckJfbjFSRE1TYWZuNDQ?oc=5","first_seen":"2026-09-29T00:50:53.283644Z","last_seen":"2026-09-29T04:56:52.109859Z","last_rank":26,"peak_rank":24,"last_volume":null,"peak_volume":0,"seen_count":4,"score":29.92,"category_hint":"eu_politics","section":"world","category":"eu_politics","summary":"New European Union rules took effect on Sunday aimed at curbing unverified environmental claims by companies. The measures are intended to stop businesses from making vague or unsubstantiated 'green' assertions about their products without proof, as the bloc tightens enforcement against greenwashing across its single market.","why":"The rules have just entered into force, affecting companies and consumers across the EU.","tone":"neutral","entities":["European Union"],"summarized_at":"2026-09-29T00:51:35.042511Z","meta":{"via":"scan","lang":"en","term":"european union","source":"Vinetur","generic":0.06,"published":"Mon, 28 Sep 2026 21:54:13 GMT"},"nw":0.87,"promo":0.02,"kind":"news_event","importance":2.05,"hidden":false,"hide_reason":null,"judged_at":"2026-09-29T00:50:55.140891Z","title_en":"EU Rules Take Effect Banning Unverified Green Claims","section_name":"World","category_name":"EU Politics","timeline":[{"captured_at":"2026-09-29T00:50:53.283644Z","rank":25,"volume":null},{"captured_at":"2026-09-29T02:12:52.332550Z","rank":24,"volume":null},{"captured_at":"2026-09-29T03:34:53.386499Z","rank":26,"volume":null},{"captured_at":"2026-09-29T04:56:52.109859Z","rank":26,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.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?oc=5","author":"Vinetur","title":"European Union Rules Took Effect Sunday to Curb Unverified Green Claims","snippet":null,"posted_at":"2026-09-28T21:54:13Z","likes":null}],"elsewhere":[],"window":"7d"}}