{"ok":true,"trend":{"id":284559,"platform":"news","region":"global","key":"can mcdonald’s crack the in-store retail media conundrum?","title":"Can McDonald’s crack the in-store retail media conundrum?","url":"https://news.google.com/rss/articles/CBMiiAFBVV95cUxPWTk0NUV4cEJydlBVR1hWUnlFWmVrNWhRNDgyVlVoamtOZlpLYVhYdUFnblBqeE9VZnEyVWcxV3dvczJsNVhZSGd5WV9nb2tPSHRXYnhFSE44bFFack9STVlQMV9ndHVwMWxmMThmaHpwV090LWcxbnk0TTlwc2psWk84RGtYY2Et?oc=5","first_seen":"2026-09-28T22:30:53.128755Z","last_seen":"2026-09-29T03:58:52.544643Z","last_rank":28,"peak_rank":16,"last_volume":null,"peak_volume":0,"seen_count":5,"score":29.77,"category_hint":"retail","section":"business","category":"retail","summary":"McDonald's is exploring how to build an in-store retail media business, turning its restaurants and digital screens into an advertising channel for brands. Industry analysts note the fast-food chain faces the same questions as other retailers: how to prove in-store ads drive sales, measure their effectiveness, and scale the offering without disrupting the customer experience.","why":"Retail media is one of the fastest-growing areas in advertising, and McDonald's entry raises questions about how in-store formats can be monetised at scale.","tone":"neutral","entities":["McDonald's"],"summarized_at":"2026-09-29T04:33:34.383547Z","meta":{"via":"scan","lang":"en","term":"retail","source":"eMarketer","generic":0.07,"published":"Mon, 28 Sep 2026 21:29:25 GMT"},"nw":0.35,"promo":0.03,"kind":"news_event","importance":1.53,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T22:30:54.343095Z","title_en":"McDonald's weighs the future of in-store retail media","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-28T22:30:53.128755Z","rank":16,"volume":null},{"captured_at":"2026-09-28T23:52:52.518691Z","rank":16,"volume":null},{"captured_at":"2026-09-29T01:14:52.087427Z","rank":17,"volume":null},{"captured_at":"2026-09-29T02:36:52.824641Z","rank":21,"volume":null},{"captured_at":"2026-09-29T03:58:52.544643Z","rank":28,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiiAFBVV95cUxPWTk0NUV4cEJydlBVR1hWUnlFWmVrNWhRNDgyVlVoamtOZlpLYVhYdUFnblBqeE9VZnEyVWcxV3dvczJsNVhZSGd5WV9nb2tPSHRXYnhFSE44bFFack9STVlQMV9ndHVwMWxmMThmaHpwV090LWcxbnk0TTlwc2psWk84RGtYY2Et?oc=5","author":"eMarketer","title":"Can McDonald’s crack the in-store retail media conundrum?","snippet":null,"posted_at":"2026-09-28T21:29:25Z","likes":null}],"elsewhere":[],"window":"7d"}}