{"ok":true,"trend":{"id":2779,"platform":"news","region":"global","key":"where builder discounts are biggest and who is still buying","title":"Where builder discounts are biggest and who is still buying","url":"https://news.google.com/rss/articles/CBMieEFVX3lxTE9CYTQ4QVBfY0NqSFBhY0tGU294bWtZaEQ1MWlKR2FjNlhxUHhJWGtzNGJxNjhNblBLY2ZCWURsNmxkbjdwbXNIS3dGU0Vlc2NpcjRjQXBpUGdGWU9wM1lFYzhuX1RfU2F1V0RvQkl4QVU5TUxnZ2VoMA?oc=5","first_seen":"2026-09-26T17:19:46.073831Z","last_seen":"2026-09-26T18:36:28.517510Z","last_rank":36,"peak_rank":36,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.6140625,"category_hint":"real_estate","section":"business","category":"real_estate","summary":"New housing market analysis identifies the US regions where homebuilders are offering their steepest discounts on new homes, and profiles the buyers still active despite high mortgage rates. Coverage highlights that elevated rates and rising inventories have pushed builders to cut prices or offer incentives, while demand persists mainly among targeted buyer groups.","why":"High mortgage rates and slowing new-home sales are making builder price cuts a hot housing market topic","tone":"neutral","entities":["HousingWire","US homebuilders","US housing market"],"summarized_at":"2026-09-26T20:23:02.797696Z","meta":{"via":"scan","lang":"en","term":"housing market","source":"HousingWire","published":"Fri, 25 Sep 2026 20:37:41 GMT"},"nw":0.46,"promo":0.04,"kind":"news_event","importance":1.5,"hidden":false,"hide_reason":null,"judged_at":"2026-09-26T17:51:17.211086Z","title_en":"Where homebuilder discounts are biggest and who is still buying","section_name":"Business","category_name":"Real Estate","timeline":[{"captured_at":"2026-09-26T17:19:46.073831Z","rank":36,"volume":null},{"captured_at":"2026-09-26T18:36:28.517510Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMieEFVX3lxTE9CYTQ4QVBfY0NqSFBhY0tGU294bWtZaEQ1MWlKR2FjNlhxUHhJWGtzNGJxNjhNblBLY2ZCWURsNmxkbjdwbXNIS3dGU0Vlc2NpcjRjQXBpUGdGWU9wM1lFYzhuX1RfU2F1V0RvQkl4QVU5TUxnZ2VoMA?oc=5","author":"HousingWire","title":"Where builder discounts are biggest and who is still buying","snippet":null,"posted_at":"2026-09-25T20:37:41Z","likes":null}],"elsewhere":[],"window":"7d"}}