{"ok":true,"trend":{"id":248989,"platform":"news","region":"global","key":"shein reports sharp drop in europe sales after price hikes","title":"Shein reports sharp drop in Europe sales after price hikes","url":"https://news.google.com/rss/articles/CBMinAFBVV95cUxNUlF3Y00zX25UdUVycHZwTHFMMFd3VnVpeVk5dUZfRXVDbmh3MkV6QlRtTERFdlhmODI3ZmJKYVpqcTRmWG4yS3A0ZVZoVkNsRDhSR0VRejVDNTBaTEtfdkxWZVV2dU9hMnB6dURic01Oem1SeGxHaGtlUERjaVJleTFjWFE0R1RrWDFSSFUtVTJlamdUZHVyQWw3eHM?oc=5","first_seen":"2026-09-28T15:40:53.277964Z","last_seen":"2026-09-28T18:24:53.700564Z","last_rank":27,"peak_rank":18,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.861875,"category_hint":"retail","section":"business","category":"retail","summary":"Fast-fashion retailer Shein has reported a sharp drop in sales across Europe following price increases, according to Reuters. The decline suggests the company's bargain-focused customer base is highly sensitive to higher prices, which have been driven in part by tariffs and regulatory changes affecting low-value imports. The slowdown raises questions about Shein's growth strategy in one of its key markets.","why":"The sales slump shows price hikes backfired for a major discount retailer, with implications for fast fashion and consumers.","tone":"neutral","entities":["Shein","Europe"],"summarized_at":"2026-09-28T15:43:34.293845Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Reuters","generic":0.04,"published":"Mon, 28 Sep 2026 14:32:09 GMT"},"nw":0.84,"promo":0.02,"kind":"news_event","importance":1.98,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T15:40:59.843478Z","title_en":"Shein's European sales fall sharply after price hikes","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-28T15:40:53.277964Z","rank":18,"volume":null},{"captured_at":"2026-09-28T17:02:51.874754Z","rank":23,"volume":null},{"captured_at":"2026-09-28T18:24:53.700564Z","rank":27,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMinAFBVV95cUxNUlF3Y00zX25UdUVycHZwTHFMMFd3VnVpeVk5dUZfRXVDbmh3MkV6QlRtTERFdlhmODI3ZmJKYVpqcTRmWG4yS3A0ZVZoVkNsRDhSR0VRejVDNTBaTEtfdkxWZVV2dU9hMnB6dURic01Oem1SeGxHaGtlUERjaVJleTFjWFE0R1RrWDFSSFUtVTJlamdUZHVyQWw3eHM?oc=5","author":"Reuters","title":"Shein reports sharp drop in Europe sales after price hikes","snippet":null,"posted_at":"2026-09-28T14:32:09Z","likes":null}],"elsewhere":[],"window":"7d"}}