{"ok":true,"trend":{"id":238704,"platform":"news","region":"global","key":"'if a brand is built with a celebrity tie-in that doesn't have credibility or a soul or quality, it will fail' - bero co-founder & ceo john herman speaks to global drinks intel - part i","title":"'If a brand is built with a celebrity tie-in that doesn't have credibility or a soul or quality, it will fail' - Bero co-founder & CEO John Herman speaks to Global Drinks Intel - Part I","url":"https://news.google.com/rss/articles/CBMirwJBVV95cUxOVWpGZXMxYkFsRG03V1JpMkFZOGFQOFlwOUR1MUM2NzVqRTltbnZ6UURib3h0NmE3elBNbUtuSWRfeUhsSWI4VGRTM0QyaHRTUzFJRzRpd2w5RGJ6Mm40akFoRXZZMGYyOVU0eFhqOTRieXFnb3JmMWFpVVRDdXhwRS1xNkI3al9wMGI3SnRndEQwZmk3T2s2VXVyWUhLUkxMUDdBWVlJVk55djJpZVVtMnByb241N0dkbWYwVU41RWVkTGxvMFg0UDVRQU9sU0k1V253UTBxMGZqMUJKSjR0M3JGb2lsXzBZVDh2amNRV1VRX3NxRGJZQ0p1MnVRX2ZhQ3lOekxKRXpoaUxycUVmSXZqMnZ2dEpSWC1IVkhWMTc2SEdQNkxqS1BrRXVQVEU?oc=5","first_seen":"2026-09-28T13:38:57.354672Z","last_seen":"2026-09-28T21:54:52.564947Z","last_rank":34,"peak_rank":5,"last_volume":null,"peak_volume":0,"seen_count":7,"score":3.55375,"category_hint":"celebrity","section":"culture","category":"celebrity","summary":"John Herman, co-founder and CEO of non-alcoholic beer brand Bero, told trade publication Global Drinks Intel that a brand built on a celebrity tie-in lacking credibility, soul or quality is destined to fail. It is the first part of an interview discussing how celebrity-backed drinks ventures can succeed, with Herman arguing that substance and product quality must come before famous names.","why":"The drinks industry is debating the wave of celebrity-backed alcohol and non-alcoholic brands and whether they can endure","tone":"neutral","entities":["Bero","John Herman","Global Drinks Intel"],"summarized_at":"2026-09-28T13:39:20.242319Z","meta":{"via":"scan","lang":"en","term":"celebrity","source":"Global Drinks Intel","generic":0.1,"published":"Mon, 28 Sep 2026 12:51:22 GMT"},"nw":0.17,"promo":0.05,"kind":"opinion_debate","importance":1.11,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T13:40:35.243301Z","title_en":"Bero CEO John Herman says celebrity brands fail without credibility","section_name":"Culture","category_name":"Celebrity","timeline":[{"captured_at":"2026-09-28T13:38:57.354672Z","rank":5,"volume":null},{"captured_at":"2026-09-28T15:04:34.567209Z","rank":9,"volume":null},{"captured_at":"2026-09-28T16:26:53.506641Z","rank":13,"volume":null},{"captured_at":"2026-09-28T17:48:53.529567Z","rank":19,"volume":null},{"captured_at":"2026-09-28T19:10:53.218284Z","rank":23,"volume":null},{"captured_at":"2026-09-28T20:32:52.505756Z","rank":28,"volume":null},{"captured_at":"2026-09-28T21:54:52.564947Z","rank":34,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMirwJBVV95cUxOVWpGZXMxYkFsRG03V1JpMkFZOGFQOFlwOUR1MUM2NzVqRTltbnZ6UURib3h0NmE3elBNbUtuSWRfeUhsSWI4VGRTM0QyaHRTUzFJRzRpd2w5RGJ6Mm40akFoRXZZMGYyOVU0eFhqOTRieXFnb3JmMWFpVVRDdXhwRS1xNkI3al9wMGI3SnRndEQwZmk3T2s2VXVyWUhLUkxMUDdBWVlJVk55djJpZVVtMnByb241N0dkbWYwVU41RWVkTGxvMFg0UDVRQU9sU0k1V253UTBxMGZqMUJKSjR0M3JGb2lsXzBZVDh2amNRV1VRX3NxRGJZQ0p1MnVRX2ZhQ3lOekxKRXpoaUxycUVmSXZqMnZ2dEpSWC1IVkhWMTc2SEdQNkxqS1BrRXVQVEU?oc=5","author":"Global Drinks Intel","title":"'If a brand is built with a celebrity tie-in that doesn't have credibility or a soul or quality, it will fail' - Bero co-founder & CEO John Herman speaks to Global Drinks Intel - Part I","snippet":null,"posted_at":"2026-09-28T12:51:22Z","likes":null}],"elsewhere":[],"window":"7d"}}