{"ok":true,"trend":{"id":236794,"platform":"news","region":"global","key":"those vegan cowboys leads €1.2m project to make sports nutrition products with cow-free casein protein","title":"Those Vegan Cowboys Leads €1.2M Project to Make Sports Nutrition Products with Cow-Free Casein Protein","url":"https://news.google.com/rss/articles/CBMiqAFBVV95cUxOSHNtVVRObHp6YlRWclNtMmVKbmZfVzY0dTRmaUVwLUF2NElCV1BqSy11MDFPREMwSXhLYkdqdE1qckI5aVAxT1NqT2VPNTdBZTI3aTdhRWNwMnhMeEZnLVg0TWhFYW5uX0Q4M3FfVFktaU1aeGZha2FLcVR4cEU2R1JnRWdubVlfQXdtV0FhYU42NTktSTZIMmZvbVJIa0Fvb2Z3UW1idzU?oc=5","first_seen":"2026-09-28T13:18:46.313531Z","last_seen":"2026-09-28T16:06:53.471772Z","last_rank":13,"peak_rank":7,"last_volume":null,"peak_volume":0,"seen_count":3,"score":43.58,"category_hint":"nutrition","section":"health","category":"nutrition","summary":"Belgian food-tech company Those Vegan Cowboys is leading a €1.2 million project to develop sports nutrition products using animal-free casein protein, made through precision fermentation rather than dairy farming. The initiative targets athletes and fitness consumers looking for high-quality muscle-building protein without cow's milk, adding to a growing wave of fermentation-derived dairy alternatives entering the European market.","why":"Growing consumer and investor interest in animal-free dairy proteins and sustainable sports nutrition","tone":"positive","entities":["Those Vegan Cowboys","casein protein","sports nutrition"],"summarized_at":"2026-09-28T13:20:10.317857Z","meta":{"via":"scan","lang":"en","term":"nutrition","source":"Green Queen Media","generic":0.04,"published":"Mon, 28 Sep 2026 13:00:00 GMT"},"nw":0.53,"promo":0.06,"kind":"news_event","importance":1.35,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T13:18:53.340031Z","title_en":"Those Vegan Cowboys Launch €1.2M Cow-Free Casein Sports Nutrition Project","section_name":"Health","category_name":"Nutrition","timeline":[{"captured_at":"2026-09-28T13:18:46.313531Z","rank":7,"volume":null},{"captured_at":"2026-09-28T14:43:16.118072Z","rank":11,"volume":null},{"captured_at":"2026-09-28T16:06:53.471772Z","rank":13,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiqAFBVV95cUxOSHNtVVRObHp6YlRWclNtMmVKbmZfVzY0dTRmaUVwLUF2NElCV1BqSy11MDFPREMwSXhLYkdqdE1qckI5aVAxT1NqT2VPNTdBZTI3aTdhRWNwMnhMeEZnLVg0TWhFYW5uX0Q4M3FfVFktaU1aeGZha2FLcVR4cEU2R1JnRWdubVlfQXdtV0FhYU42NTktSTZIMmZvbVJIa0Fvb2Z3UW1idzU?oc=5","author":"Green Queen Media","title":"Those Vegan Cowboys Leads €1.2M Project to Make Sports Nutrition Products with Cow-Free Casein Protein","snippet":null,"posted_at":"2026-09-28T13:00:00Z","likes":null}],"elsewhere":[],"window":"7d"}}