{"ok":true,"trend":{"id":225548,"platform":"news","region":"global","key":"what to know about the eu’s updated anti-greenwashing law","title":"What to know about the EU’s updated anti-greenwashing law","url":"https://news.google.com/rss/articles/CBMidEFVX3lxTE5uTmh6ckVTU1FwVV9ESjN3Y1ZfVmVhQWJVWC1HUjUyLUtlS19uOEc3cjhKMXotZmJuc2J6ejlDdVJULUZsVUU5al9fWFUzSjI3NnUxTTRpQ21JMGdYWTRrZUwwbHdfZkpkX2I2MXJ5aTNWQjFC?oc=5","first_seen":"2026-09-28T11:06:47.647592Z","last_seen":"2026-09-28T12:28:47.076715Z","last_rank":11,"peak_rank":7,"last_volume":null,"peak_volume":0,"seen_count":2,"score":45.64,"category_hint":"eu_politics","section":"world","category":"eu_politics","summary":"The European Union has updated its anti-greenwashing rules, tightening how companies can make environmental claims about their products. The revised law aims to ban vague or unverified sustainability labels and require claims such as 'climate neutral' to be backed by evidence. Businesses and marketers are watching closely to see how the changes will affect advertising and compliance obligations across the bloc.","why":"Companies and consumers are reacting to new EU rules restricting unsubstantiated environmental marketing claims.","tone":"neutral","entities":["European Union"],"summarized_at":"2026-09-28T11:07:12.740250Z","meta":{"via":"scan","lang":"en","term":"european union","source":"Trellis Group","generic":0.11,"published":"Mon, 28 Sep 2026 08:59:55 GMT"},"nw":0.78,"promo":0.03,"kind":"news_event","importance":1.95,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T11:06:49.646046Z","title_en":"What to know about the EU's updated anti-greenwashing law","section_name":"World","category_name":"EU Politics","timeline":[{"captured_at":"2026-09-28T11:06:47.647592Z","rank":7,"volume":null},{"captured_at":"2026-09-28T12:28:47.076715Z","rank":11,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMidEFVX3lxTE5uTmh6ckVTU1FwVV9ESjN3Y1ZfVmVhQWJVWC1HUjUyLUtlS19uOEc3cjhKMXotZmJuc2J6ejlDdVJULUZsVUU5al9fWFUzSjI3NnUxTTRpQ21JMGdYWTRrZUwwbHdfZkpkX2I2MXJ5aTNWQjFC?oc=5","author":"Trellis Group","title":"What to know about the EU’s updated anti-greenwashing law","snippet":null,"posted_at":"2026-09-28T08:59:55Z","likes":null}],"elsewhere":[],"window":"7d"}}