{"ok":true,"trend":{"id":220501,"platform":"news","region":"global","key":"l.l.bean teams with dunkin' on fall merchandise","title":"L.L.Bean teams with Dunkin' on fall merchandise","url":"https://news.google.com/rss/articles/CBMilgFBVV95cUxPQTVKaEZsdHp1U21yN1UwWXpzcG9XMklHelFUWmxPcG9LMlRiZG5lOExJWG1MRTlIWFBFaTdOaXlsSURqRDhROTBtcjl3emN4MGp2OXhDeFJiMWN0YWVOb3gtUjJmVFEtS1VFVURPQWM4SDZBM0FISGU2WDN0VEdKdjlrWllRZUc1UzRPLWVpWU0wS3EtMnc?oc=5","first_seen":"2026-09-28T10:08:45.989338Z","last_seen":"2026-09-28T11:30:47.463857Z","last_rank":34,"peak_rank":27,"last_volume":null,"peak_volume":0,"seen_count":2,"score":20.93,"category_hint":"retail","section":"business","category":"retail","summary":"Outdoor retailer L.L.Bean has partnered with coffee chain Dunkin' on a new fall merchandise collection. The collaboration brings together two New England brands known for their loyal followings, and covers seasonal products timed to autumn. Retail industry watchers see these unexpected brand pairings as a way to generate buzz and reach each other's customer bases during the busy fall shopping season.","why":"Brand collaborations between well-known companies draw attention, and this pairing is unexpected enough to spark interest during the fall retail season","tone":"neutral","entities":["L.L.Bean","Dunkin'"],"summarized_at":"2026-09-28T10:09:19.440988Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Retail Customer Experience","generic":0.03,"published":"Mon, 28 Sep 2026 10:00:00 GMT"},"nw":0.37,"promo":0.15,"kind":"news_event","importance":1.19,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T10:08:46.563886Z","title_en":"L.L.Bean and Dunkin' launch fall merchandise collaboration","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-28T10:08:45.989338Z","rank":27,"volume":null},{"captured_at":"2026-09-28T11:30:47.463857Z","rank":34,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMilgFBVV95cUxPQTVKaEZsdHp1U21yN1UwWXpzcG9XMklHelFUWmxPcG9LMlRiZG5lOExJWG1MRTlIWFBFaTdOaXlsSURqRDhROTBtcjl3emN4MGp2OXhDeFJiMWN0YWVOb3gtUjJmVFEtS1VFVURPQWM4SDZBM0FISGU2WDN0VEdKdjlrWllRZUc1UzRPLWVpWU0wS3EtMnc?oc=5","author":"retailcustomerexperience.com","title":"L.L.Bean teams with Dunkin' on fall merchandise","snippet":null,"posted_at":"2026-09-28T10:00:00Z","likes":null}],"elsewhere":[],"window":"7d"}}