{"ok":true,"trend":{"id":2201238,"platform":"google","region":"GB","key":"h&m","title":"h&m","url":"https://trends.google.com/trending?geo=GB&q=h&m","first_seen":"2026-10-14T06:35:46.442309Z","last_seen":"2026-10-14T07:35:46.590482Z","last_rank":10,"peak_rank":2,"last_volume":1000,"peak_volume":1000,"seen_count":5,"score":0.54828125,"category_hint":null,"section":null,"category":null,"summary":"H&M Group, the Swedish fashion retailer that owns Hobbs and Whistles, has been struck by a cyber attack, according to an STV News report. The incident is drawing attention across Europe, with H&M trending in search in the UK, Italy, Germany, France, the Netherlands, Sweden and India. Details about the scale of the breach and its impact on shoppers have not yet been confirmed.","why":"News of a cyber attack on one of the world's largest fashion retailers has just broken, prompting widespread searches across Europe.","tone":"negative","entities":["H&M","Hobbs","Whistles","H&M Group"],"summarized_at":"2026-10-14T06:37:23.168089Z","meta":{"lang":"en","picture":"https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQv3SNzoFe3GGX3YgsQ1rHTcpod-jJuyv7PPWFZ5QHEO1ie8MMaK9OQcGak2-o","traffic":"1000+","published":"Tue, 13 Oct 2026 23:20:00 -0700","picture_source":"London Evening Standard"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"H&M owner hit by cyber attack","timeline":[],"posts":[{"platform":"google","url":"https://news.stv.tv/world/hobbs-and-whistles-owner-struck-by-cyber-attack","author":"STV News","title":"Hobbs and Whistles owner struck by cyber attack","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://internetretailing.net/tfg-hm-and-intermarche-all-targeted-by-cybercriminals-as-threat-to-retail-rockets/","author":"InternetRetailing","title":"TFG, H&M and InterMarché all targeted by cybercriminals as threat to retail rockets","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[{"id":2167451,"platform":"google","region":"IT","title":"h&m","last_rank":8,"last_seen":"2026-10-25T14:20:48.823314Z","summary":"H&M is examining a possible security incident after reports that the hackers responsible for an attack on British online retailer Asos also targeted the Swedish fashion chain. The news, picked up from a Times report and circulating via financial news outlets in German-speaking markets, adds H&M to a growing list of retailers facing cyber threats, raising concerns about customer data and e-commerce security."},{"id":3118999,"platform":"google","region":"AU","title":"h&m","last_rank":9,"last_seen":"2026-10-21T18:35:49.709402Z","summary":"Interest in the fashion retailer H&M is rising in Australia, where the brand ranks among top search topics. Details on the exact cause of the attention were not provided, so it is unclear whether the buzz relates to new collections, promotions, or broader news about the company."},{"id":2173876,"platform":"google","region":"SE","title":"h&m","last_rank":10,"last_seen":"2026-10-20T18:35:47.069130Z","summary":"H&M says it is investigating a possible cyberattack, and the company's share price slipped on the news. In Sweden, the story is running alongside other headlines from the night, including coverage of the royal family's evening celebration, where Crown Princess Victoria drew particular attention."},{"id":2210474,"platform":"google","region":"MX","title":"h&m","last_rank":10,"last_seen":"2026-10-14T13:50:49.404211Z","summary":"Swedish fashion retailer H&M is drawing widespread search interest, ranking among top trends in Sweden, the Netherlands, Germany, Italy, India, France, the United Kingdom and Mexico. The brand is being discussed simultaneously across Europe, Asia and Latin America, though the specific trigger for the surge in attention is not yet clear."},{"id":2167411,"platform":"google","region":"FR","title":"h&m","last_rank":10,"last_seen":"2026-10-14T04:35:45.795023Z","summary":"H&M is drawing attention across several European countries. Fashion coverage highlights the retailer's affordable autumn-winter pieces, including a warm jacket under 45 euros and chic trousers presented as an alternative to barrel jeans. Separately, reports of a cyberattack linked to the sector weighed on e-commerce peer Asos, which fell more than 10% on the London Stock Exchange, adding business headlines to the brand's seasonal buzz."},{"id":2167471,"platform":"google","region":"DE","title":"h&m","last_rank":10,"last_seen":"2026-10-14T03:50:46.996127Z","summary":"Swedish fashion retailer H&M is in the spotlight as it presents its autumn collection, with coverage highlighting leather-look pieces, statement cuts and affordable cardigans priced under 35 euros. Shoppers are also being pointed to discounts of up to 50 percent on selected autumn items. The brand is trending on search charts in several countries, including Germany, France, Italy, the Netherlands, Sweden and India."},{"id":2167531,"platform":"google","region":"NL","title":"h&m","last_rank":2,"last_seen":"2026-10-14T00:50:46.540053Z","summary":"H&M is trending in several European countries as attention focuses on its new collection. Commentary in the Netherlands suggests the latest range departs from the brand's traditional Scandinavian look, with one described style said to be taking over the new collection. Interest spans the Netherlands, France, Italy, Germany and beyond."},{"id":1785477,"platform":"google","region":"IN","title":"h&m","last_rank":7,"last_seen":"2026-10-13T20:50:47.205304Z","summary":"H&M is preparing to launch its collaboration with Lebanese designer Elie Saab on October 26, with footwear for the collection produced in Portugal. The Swedish retailer is also drawing attention for an affordable wool-blend blanket likened to Hermès style and currently discounted 15%, while separately pursuing legal action against the management of a Punjab mall in India over a property dispute."},{"id":1506367,"platform":"google","region":"JP","title":"h&m","last_rank":8,"last_seen":"2026-10-08T20:05:54.251918Z","summary":"Fast Retailing, the owner of Uniqlo, is on track to overtake H&M as the world's number-two fast fashion retailer, with Zara owner Inditex its next target, according to Bloomberg. The news comes alongside a Reuters report that Fast Retailing posted record profits, driven by Western sales that have now surpassed those in China. The twin stories highlight Uniqlo's accelerating global expansion and intensifying competition among the world's largest clothing retailers."}],"window":"7d"}}