{"ok":true,"trend":{"id":216614,"platform":"news","region":"global","key":"how jack daniel's, jim beam are racing to capture formula 1 fans | exclusive","title":"How Jack Daniel's, Jim Beam are racing to capture Formula 1 fans | Exclusive","url":"https://news.google.com/rss/articles/CBMi6wFBVV95cUxQMFl5b0pjMUlaV1k2bDg5cTgwZVBUak9jMUxWN3F6Q0tDZUx2em9aaGNkMll2M1lRZHIySVhwcjJPOGdGSDV2T083Ql9zaXdaODZjYjdMUlB1RjFZbFVBZWFTT09YaUxvX0dBYi1QSHpSU1EwajdMRzhLSm80VTNsQ21Qdm9pVDRnTEtfOWc3UzNncGVsdXpGUWJ4QkF6TjUxSS1jMkZZMWdIdG5HdWF5cWNiQVZpQlNrS0NPRUZHQWpBazRET0V2RFNvdEtZRzU2bDBCckFwb3lDTjlYWWNCSVBvSmU5bWNkRGg0?oc=5","first_seen":"2026-09-28T09:23:47.238802Z","last_seen":"2026-09-28T13:29:54.739464Z","last_rank":37,"peak_rank":27,"last_volume":null,"peak_volume":0,"seen_count":4,"score":22.03,"category_hint":"motorsport","section":"sport","category":"motorsport","summary":"Tennessee whiskey brand Jack Daniel's and Kentucky bourbon maker Jim Beam are moving to court Formula 1 audiences, according to an exclusive report. The American whiskey makers are racing to capture the attention of the sport's growing fan base, reflecting broader efforts by spirits brands to align with motorsport's expanding global reach.","why":"Formula 1's growing popularity, especially in the US, is attracting major brands seeking sponsorship and fan engagement.","tone":"neutral","entities":["Jack Daniel's","Jim Beam","Formula 1"],"summarized_at":"2026-09-28T15:27:37.742574Z","meta":{"via":"scan","lang":"en","term":"formula 1","source":"The Courier-Journal","generic":0.08,"published":"Mon, 28 Sep 2026 09:01:00 GMT"},"nw":0.48,"promo":0.08,"kind":"news_event","importance":1.61,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T09:23:48.641889Z","title_en":"Jack Daniel's and Jim Beam court Formula 1 fans","section_name":"Sport","category_name":"Motorsport","timeline":[{"captured_at":"2026-09-28T09:23:47.238802Z","rank":27,"volume":null},{"captured_at":"2026-09-28T10:45:47.373143Z","rank":30,"volume":null},{"captured_at":"2026-09-28T12:07:48.262231Z","rank":31,"volume":null},{"captured_at":"2026-09-28T13:29:54.739464Z","rank":37,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMi6wFBVV95cUxQMFl5b0pjMUlaV1k2bDg5cTgwZVBUak9jMUxWN3F6Q0tDZUx2em9aaGNkMll2M1lRZHIySVhwcjJPOGdGSDV2T083Ql9zaXdaODZjYjdMUlB1RjFZbFVBZWFTT09YaUxvX0dBYi1QSHpSU1EwajdMRzhLSm80VTNsQ21Qdm9pVDRnTEtfOWc3UzNncGVsdXpGUWJ4QkF6TjUxSS1jMkZZMWdIdG5HdWF5cWNiQVZpQlNrS0NPRUZHQWpBazRET0V2RFNvdEtZRzU2bDBCckFwb3lDTjlYWWNCSVBvSmU5bWNkRGg0?oc=5","author":"The Courier-Journal","title":"How Jack Daniel's, Jim Beam are racing to capture Formula 1 fans | Exclusive","snippet":null,"posted_at":"2026-09-28T09:01:00Z","likes":null}],"elsewhere":[],"window":"7d"}}