{"ok":true,"trend":{"id":205506,"platform":"news","region":"global","key":"embedded finance revenue to reach $617 billion globally by 2031, as b2b revenue surges 390%","title":"Embedded Finance Revenue to Reach $617 Billion Globally by 2031, as B2B Revenue Surges 390%","url":"https://news.google.com/rss/articles/CBMi4AFBVV95cUxQblVRbEgtVjNudzVkaGZXS2ZIVXVUazF2Tm16dzJ3ZVo3dWJSb3IwdmY0ZTh2OXU3X2s0VFE4akVBQXJSWGp5Q2hJY1ZlRTRVUDZ5eE5DRFh5ZlI4R3V1cG1PcGR0YUpEN3A3MzBKak05Vi1JTkhMWGdEVFBMT1otRS1sTjc3YkgzUzVkSW52SlJzQ0hWQk5SbDY3NXNLTksta3g4ZEZvanFMeHZWeU1ZM2ZDbWUwNXkzRTcyOF8yR2w3eDZjcFk1LTUwb191MDAwcFdYYmRkNXdHcnJmYnQ5Nw?oc=5","first_seen":"2026-09-28T07:18:46.449739Z","last_seen":"2026-09-28T11:24:45.619470Z","last_rank":23,"peak_rank":7,"last_volume":null,"peak_volume":0,"seen_count":4,"score":0.51,"category_hint":"finance","section":"business","category":"finance","summary":"New industry projections put global embedded finance revenue at $617 billion by 2031, with the B2B segment expected to grow 390% over the period. The forecast points to rapid adoption of financial services bundled into non-financial platforms, as companies increasingly offer payments, lending and insurance directly within their own products.","why":"A major growth forecast for a fast-expanding corner of fintech is drawing attention from investors and financial firms.","tone":"positive","entities":["embedded finance","fintech","B2B finance"],"summarized_at":"2026-09-28T13:20:14.294100Z","meta":{"via":"scan","lang":"en","term":"finance","source":"markets.businessinsider.com","generic":0.05,"published":"Mon, 28 Sep 2026 07:05:51 GMT"},"nw":0.69,"promo":0.03,"kind":"news_event","importance":1.83,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T07:18:47.084715Z","title_en":"Embedded finance revenue projected to hit $617 billion by 2031","section_name":"Business","category_name":"Finance","timeline":[{"captured_at":"2026-09-28T07:18:46.449739Z","rank":7,"volume":null},{"captured_at":"2026-09-28T08:40:46.107724Z","rank":8,"volume":null},{"captured_at":"2026-09-28T10:02:45.569349Z","rank":11,"volume":null},{"captured_at":"2026-09-28T11:24:45.619470Z","rank":23,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMi4AFBVV95cUxQblVRbEgtVjNudzVkaGZXS2ZIVXVUazF2Tm16dzJ3ZVo3dWJSb3IwdmY0ZTh2OXU3X2s0VFE4akVBQXJSWGp5Q2hJY1ZlRTRVUDZ5eE5DRFh5ZlI4R3V1cG1PcGR0YUpEN3A3MzBKak05Vi1JTkhMWGdEVFBMT1otRS1sTjc3YkgzUzVkSW52SlJzQ0hWQk5SbDY3NXNLTksta3g4ZEZvanFMeHZWeU1ZM2ZDbWUwNXkzRTcyOF8yR2w3eDZjcFk1LTUwb191MDAwcFdYYmRkNXdHcnJmYnQ5Nw?oc=5","author":"markets.businessinsider.com","title":"Embedded Finance Revenue to Reach $617 Billion Globally by 2031, as B2B Revenue Surges 390%","snippet":null,"posted_at":"2026-09-28T07:05:51Z","likes":null}],"elsewhere":[],"window":"7d"}}