{"ok":true,"trend":{"id":196262,"platform":"news","region":"global","key":"burton at 50: the snowboard icon sets its sights on streetwear and china","title":"Burton at 50: The snowboard icon sets its sights on streetwear and China","url":"https://news.google.com/rss/articles/CBMirAFBVV95cUxNUmFqdnFwbmdpeTVTRVZnNmdZTXBSalhNTVRMQ1o4U3lQeTB3OXhsNXVkRFc0UHd3UjE1UldpOEdCbFd6XzhERkxNTGRRY09UaVZGc0lRSWlRay1IT1A2VUpwWV9FYmxRZURQdXNuYXpnMmhzMjFuWGdCTjc0TG1mYU1wRFN0QWtBaVYzWlFpUmVtdGZTaUtRajltVExwS016U3FrQlg4Um1RV0dK?oc=5","first_seen":"2026-09-28T05:30:48.787655Z","last_seen":"2026-09-28T05:30:48.787655Z","last_rank":36,"peak_rank":36,"last_volume":null,"peak_volume":null,"seen_count":1,"score":4.5375,"category_hint":"fashion","section":"life","category":"fashion","summary":"Snowboard brand Burton marks its 50th anniversary with plans to expand beyond snow sports into streetwear and the Chinese market. The Vermont-based company, long an icon of snowboarding culture, is seeking new growth as it positions its style-driven apparel for a broader lifestyle audience in Asia.","why":"The brand's 50th anniversary coincides with a strategic expansion into streetwear and China, drawing attention from fashion and business audiences.","tone":"positive","entities":["Burton"],"summarized_at":"2026-09-28T05:32:56.798536Z","meta":{"via":"scan","lang":"en","term":"fashion","source":"glossy.co","generic":0.04,"published":"Mon, 28 Sep 2026 04:35:08 GMT"},"nw":0.53,"promo":0.04,"kind":"news_event","importance":1.44,"hidden":false,"hide_reason":null,"judged_at":"2026-09-28T05:30:50.444963Z","title_en":"Burton at 50 turns to streetwear and China","section_name":"Life","category_name":"Fashion","timeline":[{"captured_at":"2026-09-28T05:30:48.787655Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMirAFBVV95cUxNUmFqdnFwbmdpeTVTRVZnNmdZTXBSalhNTVRMQ1o4U3lQeTB3OXhsNXVkRFc0UHd3UjE1UldpOEdCbFd6XzhERkxNTGRRY09UaVZGc0lRSWlRay1IT1A2VUpwWV9FYmxRZURQdXNuYXpnMmhzMjFuWGdCTjc0TG1mYU1wRFN0QWtBaVYzWlFpUmVtdGZTaUtRajltVExwS016U3FrQlg4Um1RV0dK?oc=5","author":"glossy.co","title":"Burton at 50: The snowboard icon sets its sights on streetwear and China","snippet":null,"posted_at":"2026-09-28T04:35:08Z","likes":null}],"elsewhere":[],"window":"7d"}}