{"ok":true,"trend":{"id":1933503,"platform":"news","region":"global","key":"vivaia expands us retail footprint with california debut","title":"Vivaia expands US retail footprint with California debut","url":"https://news.google.com/rss/articles/CBMipwFBVV95cUxNcFFWWUVUQkxkV2ROaTc4UFBsN2VXaE5EdGZrVEVxa3JqNUNXdzRYTm00Ry1iUG8tNUZXS1JyeURHbmUwdnc1aUpSTF9nWmZfajF4SlA4a2NZV04zc3VqN0lsWmp5eHhPdW9tMXJjLWw5QWdqLTFhN0trbS1Yc3Zka3J5TU90dFlJdm80VDlENlVwY0JWU2JuQjdWRFZGVE5mV1dMV01Baw?oc=5","first_seen":"2026-10-12T03:11:12.428117Z","last_seen":"2026-10-12T11:24:31.937439Z","last_rank":30,"peak_rank":1,"last_volume":null,"peak_volume":0,"seen_count":7,"score":0.9759375,"category_hint":"retail","section":"business","category":"retail","summary":"Footwear brand Vivaia is expanding its US retail footprint with a debut in California, opening its first store in the state. The move marks a continued push into physical retail for the brand, which has built its name through direct online sales, and signals growing investment in brick-and-mortar presence across the American market.","why":"The brand's shift from online-only to physical retail is a notable retail expansion story.","tone":"neutral","entities":["Vivaia","California","United States"],"summarized_at":"2026-10-12T09:15:05.840904Z","meta":{"via":"scan","lang":"en","term":"retail","source":"FashionNetwork USA","published":"Mon, 12 Oct 2026 01:51:32 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Vivaia opens first California store in US expansion","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-10-12T03:11:12.428117Z","rank":1,"volume":null},{"captured_at":"2026-10-12T04:33:12.880525Z","rank":1,"volume":null},{"captured_at":"2026-10-12T05:55:12.447291Z","rank":1,"volume":null},{"captured_at":"2026-10-12T07:17:12.432878Z","rank":2,"volume":null},{"captured_at":"2026-10-12T08:39:51.414848Z","rank":4,"volume":null},{"captured_at":"2026-10-12T10:01:54.016968Z","rank":8,"volume":null},{"captured_at":"2026-10-12T11:24:31.937439Z","rank":30,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMipwFBVV95cUxNcFFWWUVUQkxkV2ROaTc4UFBsN2VXaE5EdGZrVEVxa3JqNUNXdzRYTm00Ry1iUG8tNUZXS1JyeURHbmUwdnc1aUpSTF9nWmZfajF4SlA4a2NZV04zc3VqN0lsWmp5eHhPdW9tMXJjLWw5QWdqLTFhN0trbS1Yc3Zka3J5TU90dFlJdm80VDlENlVwY0JWU2JuQjdWRFZGVE5mV1dMV01Baw?oc=5","author":"FashionNetwork USA","title":"Vivaia expands US retail footprint with California debut","snippet":null,"posted_at":"2026-10-12T01:51:32Z","likes":null}],"elsewhere":[],"window":"7d"}}