{"ok":true,"trend":{"id":1751597,"platform":"hn","region":"global","key":"how protein took over the world","title":"How Protein Took over the World","url":"https://www.ft.com/content/e26574cf-94cc-40d9-921e-5c7417fc5dbd","first_seen":"2026-10-10T16:05:39.797834Z","last_seen":"2026-10-11T23:45:45.489308Z","last_rank":5,"peak_rank":5,"last_volume":82,"peak_volume":82,"seen_count":17,"score":0.69078125,"category_hint":"music","section":"culture","category":"music","summary":"A Financial Times feature examines how protein has become the dominant marketing force in the food and drink industry, moving from gym supplements into everyday products like snacks, bread and coffee. The piece traces how health-conscious consumers turned protein into a selling point that manufacturers now attach to almost everything on supermarket shelves.","why":"Readers are discussing the food industry's aggressive protein marketing trend and its cultural reach","tone":"neutral","entities":["Financial Times","protein food industry"],"summarized_at":"2026-10-11T23:53:43.340223Z","meta":{"via":"scan","lang":"en","link":"https://www.ft.com/content/e26574cf-94cc-40d9-921e-5c7417fc5dbd","term":"concert","hn_id":"50034008","comments":181},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"How Protein Took Over the World","section_name":"Culture","category_name":"Music","timeline":[{"captured_at":"2026-10-10T16:05:39.797834Z","rank":28,"volume":5},{"captured_at":"2026-10-10T16:20:39.761080Z","rank":30,"volume":6},{"captured_at":"2026-10-10T16:50:39.767745Z","rank":29,"volume":16},{"captured_at":"2026-10-10T17:05:39.748856Z","rank":28,"volume":21},{"captured_at":"2026-10-10T17:20:39.764270Z","rank":29,"volume":23},{"captured_at":"2026-10-10T17:35:39.749863Z","rank":28,"volume":23},{"captured_at":"2026-10-10T20:05:39.759773Z","rank":24,"volume":29},{"captured_at":"2026-10-10T20:20:39.980029Z","rank":23,"volume":33},{"captured_at":"2026-10-10T20:35:39.768257Z","rank":24,"volume":38},{"captured_at":"2026-10-10T20:50:39.747102Z","rank":23,"volume":39},{"captured_at":"2026-10-10T21:05:39.871063Z","rank":25,"volume":40},{"captured_at":"2026-10-10T21:20:39.865446Z","rank":24,"volume":41},{"captured_at":"2026-10-10T21:35:39.774463Z","rank":26,"volume":44},{"captured_at":"2026-10-10T22:20:39.916732Z","rank":24,"volume":46},{"captured_at":"2026-10-10T22:35:40.056611Z","rank":24,"volume":48},{"captured_at":"2026-10-10T23:05:39.747647Z","rank":24,"volume":49},{"captured_at":"2026-10-11T23:45:45.489308Z","rank":5,"volume":82}],"posts":[{"platform":"hn","url":"https://news.ycombinator.com/item?id=50034008","author":"thm","title":"How Protein Took over the World","snippet":null,"posted_at":"2026-10-10T15:40:06Z","likes":82}],"elsewhere":[],"window":"7d"}}