{"ok":true,"trend":{"id":1574412,"platform":"news","region":"global","key":"who will crack the gen z art market?","title":"Who will crack the Gen Z art market?","url":"https://news.google.com/rss/articles/CBMicEFVX3lxTFBuWXBXY3M4c0RjMnRSXzBFWDVUZXdsMVVYbmh5QlliMU1IT3Jic2Fzc2QyLW5yM3cyc2ppbjFYZkFRTG9oZ2FDT1hBSjZqZ0RORi0xSkFzNC1ocmRSb1FTdkh4TGxnY3loY2NyS0x5bkY?oc=5","first_seen":"2026-10-09T05:57:30.866036Z","last_seen":"2026-10-09T05:57:30.866036Z","last_rank":35,"peak_rank":35,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.586875,"category_hint":"art","section":"culture","category":"art","summary":"The Financial Times asks which galleries, dealers and platforms will win over Generation Z collectors, a cohort reshaping how art is bought and sold. Younger buyers favour digital discovery, affordability and values-driven collecting, and the industry is still searching for a business model that speaks to them.","why":"Dealers and auction houses are scrambling to reach a new generation of collectors whose habits differ sharply from traditional buyers.","tone":"neutral","entities":["Financial Times","Generation Z","art market"],"summarized_at":"2026-10-09T06:00:41.331840Z","meta":{"via":"scan","lang":"en","term":"art","source":"Financial Times","published":"Fri, 09 Oct 2026 04:00:12 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Who will crack the Gen Z art market?","section_name":"Culture","category_name":"Art","timeline":[{"captured_at":"2026-10-09T05:57:30.866036Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMicEFVX3lxTFBuWXBXY3M4c0RjMnRSXzBFWDVUZXdsMVVYbmh5QlliMU1IT3Jic2Fzc2QyLW5yM3cyc2ppbjFYZkFRTG9oZ2FDT1hBSjZqZ0RORi0xSkFzNC1ocmRSb1FTdkh4TGxnY3loY2NyS0x5bkY?oc=5","author":"Financial Times","title":"Who will crack the Gen Z art market?","snippet":null,"posted_at":"2026-10-09T04:00:12Z","likes":null}],"elsewhere":[],"window":"7d"}}