{"ok":true,"trend":{"id":149485,"platform":"news","region":"global","key":"walmart says it's not using personal information to set prices as it expands digital shelf labels","title":"Walmart says it's not using personal information to set prices as it expands digital shelf labels","url":"https://news.google.com/rss/articles/CBMiogFBVV95cUxNLVZQNERvUzcwaFdhZFNSNlgxYmNXQjBvd09EOGVhMzZUT1o0UHZjeENEY051UG9VLWVKa0drT1BqVnRVMEdacGlKaV9WTl9faGcxLU5pazBBMWJyRDh0TnJJdDFPYlRieFA3WkVmYW50UFY2NDNEWV80dHRHYkdBNS1VTE1fOFZFUURkQ3FwOVhBU3lCVVhHZFR0XzM4UzB2a0HSAaIBQVVfeXFMTS1WUDREb1M3MGhXYWRTUjZYMWJjV0Iwb3dPRDhlYTM2VE9aNFB2Y3hDRGNOdVBvVS1lSmtHa09QalZ0VTBHWnBpSmlfVk5fX2hnMS1OaWswQTFickQ4dE5ySXQxT2JUYnhQN1pFZmFudFBWNjQzRFlfNHR0R2JHQTUtVUxNXzhWRVFEZENxcDlYQVN5QlVYR2RUdF8zOFMwdmtB?oc=5","first_seen":"2026-09-27T20:31:46.067502Z","last_seen":"2026-09-27T21:53:45.757625Z","last_rank":24,"peak_rank":24,"last_volume":null,"peak_volume":0,"seen_count":2,"score":28.7,"category_hint":"technology","section":"technology","category":"technology","summary":"Walmart says it is not using shoppers' personal information to set prices as it rolls out digital shelf labels in more of its US stores. The company addressed privacy concerns raised around the technology, which lets stores change prices remotely instead of with paper tags. The statement comes as retailers face growing scrutiny over personalized and surveillance-based pricing.","why":"Walmart's rapid expansion of digital shelf labels has sparked public concern that prices could be personalized using shopper data.","tone":"neutral","entities":["Walmart"],"summarized_at":"2026-09-27T20:34:07.541382Z","meta":{"via":"scan","lang":"en","term":"technology","source":"WSOC TV","generic":0.04,"published":"Sun, 27 Sep 2026 19:59:00 GMT"},"nw":0.76,"promo":0.02,"kind":"news_event","importance":1.73,"hidden":false,"hide_reason":null,"judged_at":"2026-09-27T20:31:46.516778Z","title_en":"Walmart denies using personal data for pricing as digital shelf labels expand","section_name":"Technology","category_name":"Technology","timeline":[{"captured_at":"2026-09-27T20:31:46.067502Z","rank":33,"volume":null},{"captured_at":"2026-09-27T21:53:45.757625Z","rank":24,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiogFBVV95cUxNLVZQNERvUzcwaFdhZFNSNlgxYmNXQjBvd09EOGVhMzZUT1o0UHZjeENEY051UG9VLWVKa0drT1BqVnRVMEdacGlKaV9WTl9faGcxLU5pazBBMWJyRDh0TnJJdDFPYlRieFA3WkVmYW50UFY2NDNEWV80dHRHYkdBNS1VTE1fOFZFUURkQ3FwOVhBU3lCVVhHZFR0XzM4UzB2a0HSAaIBQVVfeXFMTS1WUDREb1M3MGhXYWRTUjZYMWJjV0Iwb3dPRDhlYTM2VE9aNFB2Y3hDRGNOdVBvVS1lSmtHa09QalZ0VTBHWnBpSmlfVk5fX2hnMS1OaWswQTFickQ4dE5ySXQxT2JUYnhQN1pFZmFudFBWNjQzRFlfNHR0R2JHQTUtVUxNXzhWRVFEZENxcDlYQVN5QlVYR2RUdF8zOFMwdmtB?oc=5","author":"WSOC TV","title":"Walmart says it's not using personal information to set prices as it expands digital shelf labels","snippet":null,"posted_at":"2026-09-27T19:59:00Z","likes":null},{"platform":"news","url":"https://news.google.com/rss/articles/CBMiiwJBVV95cUxOb0hsaHJhYUVzVmtFZE5XazdhZDYzMGtMOGNPS1Bjc254YVMzTUJaNXE5TzJ1V1MxV1ZSQnFrN1IzSFE0VHhzVVlTRThDTWp0eXJrOTEzMDgyVXRLZ1J6MGJudk9rZkM3OWU0NGE5OWdLUjFJOXVibFZnWVk3Mk8tcDZ4bDJRZVB6cTgzTC04OW1tZVlzOGVYdGIwekdzZG10WHRWdjEyT0I4UDYwTnJlTzVGNDVRSnN5cU42VHNVSE8zSzAzSU1YaV9MVXU0ajgtaVY3QnIweVBSNFF5dkQ0d2hzMEczaUg2STM5UWFnb0JHTnZpR1RmY1FDLTRhaE5kTURLUGw1MFlkNTg?oc=5","author":"The Killeen Daily Herald","title":"Walmart says it's not using personal information to set prices as it expands digital shelf labels","snippet":null,"posted_at":"2026-09-27T19:59:00Z","likes":null}],"elsewhere":[],"window":"7d"}}