{"ok":true,"trend":{"id":133141,"platform":"news","region":"global","key":"report: infantino taps sorrell’s monks for fifa election campaign","title":"Report: Infantino taps Sorrell’s Monks for FIFA election campaign","url":"https://news.google.com/rss/articles/CBMivwFBVV95cUxNVzZ1dzh6ZGYyeG53X05YLW01bUpYTWl3REszN2lTeXUyN1htSGY3TEhPZGVTYUtJcW0waG5SQWVNUVJkSFlKdlQxS2xwQlI3VkJBTUl5Y2IwMzVnQWRKMHFwV0FnVktxdVRoekREa011WFc3WjVyeExKaklxSWVrTFpvLXR2RkU4VFoxakczdHd3dG9RVDEtQU1uMTZHOU9Pbl9wcmJKb1pGZVVSVUs4YnJyZzlVRHl5UEZrY3dTUQ?oc=5","first_seen":"2026-09-27T17:21:46.659676Z","last_seen":"2026-09-27T18:43:48.066771Z","last_rank":35,"peak_rank":29,"last_volume":null,"peak_volume":0,"seen_count":2,"score":20.28,"category_hint":"elections","section":"world","category":"elections","summary":"FIFA president Gianni Infantino has reportedly brought in Monks, the marketing group founded by former WPP chief Sir Martin Sorrell, to support his re-election campaign. The move signals a professional, high-profile communications push behind Infantino's bid to extend his leadership of world football's governing body.","why":"News of Infantino enlisting a prominent ad industry figure for his FIFA campaign is fresh and touches on football politics and marketing power.","tone":"neutral","entities":["Gianni Infantino","FIFA","Martin Sorrell","Monks","S4 Capital"],"summarized_at":"2026-09-27T17:23:51.129642Z","meta":{"via":"scan","lang":"en","term":"election","source":"Sports Business Journal","generic":0.08,"published":"Sun, 27 Sep 2026 16:29:40 GMT"},"nw":0.71,"promo":0.03,"kind":"news_event","importance":1.86,"hidden":false,"hide_reason":null,"judged_at":"2026-09-27T17:21:47.243800Z","title_en":"Report: Infantino hires Sorrell's Monks for FIFA election campaign","section_name":"World","category_name":"Elections","timeline":[{"captured_at":"2026-09-27T17:21:46.659676Z","rank":29,"volume":null},{"captured_at":"2026-09-27T18:43:48.066771Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMivwFBVV95cUxNVzZ1dzh6ZGYyeG53X05YLW01bUpYTWl3REszN2lTeXUyN1htSGY3TEhPZGVTYUtJcW0waG5SQWVNUVJkSFlKdlQxS2xwQlI3VkJBTUl5Y2IwMzVnQWRKMHFwV0FnVktxdVRoekREa011WFc3WjVyeExKaklxSWVrTFpvLXR2RkU4VFoxakczdHd3dG9RVDEtQU1uMTZHOU9Pbl9wcmJKb1pGZVVSVUs4YnJyZzlVRHl5UEZrY3dTUQ?oc=5","author":"Sports Business Journal","title":"Report: Infantino taps Sorrell’s Monks for FIFA election campaign","snippet":null,"posted_at":"2026-09-27T16:29:40Z","likes":null}],"elsewhere":[],"window":"7d"}}