{"ok":true,"trend":{"id":1242871,"platform":"google","region":"NL","key":"chocomel","title":"chocomel","url":"https://trends.google.com/trending?geo=NL&q=chocomel","first_seen":"2026-10-06T14:05:47.753967Z","last_seen":"2026-10-06T15:20:50.590215Z","last_rank":10,"peak_rank":1,"last_volume":200,"peak_volume":200,"seen_count":6,"score":67.58,"category_hint":null,"section":null,"category":null,"summary":"Discussion in Belgium and the Netherlands is focusing on Chocomel and its Belgian counterpart Cécémel, both owned by FrieslandCampina, and their claim to the colour yellow for chocolate milk packaging. A retail sector report notes that Cécémel effectively holds a monopoly on yellow branding in the Benelux region, underlining how strongly the colour is tied to the brand across the two markets.","why":"Brand ownership of the colour yellow is a striking example of trademark protection in the Benelux, drawing retail-sector attention.","tone":"neutral","entities":["Chocomel","Cécémel","FrieslandCampina","Benelux"],"summarized_at":"2026-10-06T14:08:57.469032Z","meta":{"lang":"nl","picture":"https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTkz53kAHs3_xs8g-2L0bI3N_DzXlMxbdp7LFJwU3jIVFGHQVlZNC5SWYk9yYY","traffic":"200+","published":"Tue, 6 Oct 2026 06:40:00 -0700","picture_source":"AD.nl"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Chocomel and Cécémel battle over the colour yellow","timeline":[{"captured_at":"2026-10-06T14:05:47.753967Z","rank":1,"volume":100},{"captured_at":"2026-10-06T14:20:47.572089Z","rank":2,"volume":100},{"captured_at":"2026-10-06T14:35:56.430830Z","rank":5,"volume":100},{"captured_at":"2026-10-06T14:50:51.444101Z","rank":5,"volume":100},{"captured_at":"2026-10-06T15:05:50.201994Z","rank":8,"volume":200},{"captured_at":"2026-10-06T15:20:50.590215Z","rank":10,"volume":200}],"posts":[{"platform":"google","url":"https://www.vrt.be/vrtnws/nl/2026/10/06/chocomel-merkrecht-gele-kleur/","author":"VRT","title":"Chocomel krijgt merkrecht op gele kleur","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://www.volkskrant.nl/economie/benelux-merkenbureau-geeft-frieslandcampina-gelijk-alleen-zuivelreus-mag-chocomel-geel-gebruiken~b6d36bb7/","author":"de Volkskrant","title":"Benelux Merkenbureau geeft FrieslandCampina gelijk: alleen zuivelreus mag ‘Chocomel-geel’ gebruiken","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://www.ad.nl/binnenland/niet-zomaar-geel-maar-pantone-pms-116-chocomel-wint-rechtszaak-krijgt-merkrecht-op-bekende-kleur~a06be79b/","author":"AD.nl","title":"Niet zomaar geel, maar Pantone PMS 116: Chocomel wint rechtszaak, krijgt merkrecht op bekende kleur","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://www.retaildetail.be/nl/news/food/cecemel-heeft-monopolie-op-geel-in-de-benelux/","author":"RetailDetail BE","title":"Cécémel heeft monopolie op geel in de Benelux","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[],"window":"7d"}}