{"ok":true,"trend":{"id":1241545,"platform":"google","region":"JP","key":"明治エッセルスーパーカップ","title":"明治エッセルスーパーカップ","url":"https://trends.google.com/trending?geo=JP&q=明治エッセルスーパーカップ","first_seen":"2026-10-06T13:50:50.172063Z","last_seen":"2026-10-06T14:05:47.753967Z","last_rank":8,"peak_rank":5,"last_volume":1000,"peak_volume":1000,"seen_count":2,"score":0.549296875,"category_hint":null,"section":null,"category":null,"summary":"Meiji announced it will end production of the matcha flavour of its Essel Super Cup ice cream in August 2026. Launched in 2002, the long-selling cup product has been a staple of Japanese convenience stores for 24 years, and its discontinuation has drawn reactions from longtime fans mourning the end of an era.","why":"A beloved, long-running everyday product is being discontinued, prompting nostalgia and disappointment among Japanese consumers.","tone":"negative","entities":["Meiji","Essel Super Cup"],"summarized_at":"2026-10-06T13:52:34.740109Z","meta":{"lang":"ja","picture":"https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSH5sbs4FgNPHMoFx2UKJXa7JJyFhzxqFkRsum0viMsW9QfK5bCrGZRt9-fYUc","traffic":"1000+","published":"Tue, 6 Oct 2026 06:30:00 -0700","picture_source":"TRILL【トリル】"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Meiji to discontinue Essel Super Cup matcha ice cream","timeline":[{"captured_at":"2026-10-06T13:50:50.172063Z","rank":5,"volume":500},{"captured_at":"2026-10-06T14:05:47.753967Z","rank":8,"volume":1000}],"posts":[{"platform":"google","url":"https://news.denfaminicogamer.jp/news/261006x","author":"電ファミニコゲーマー","title":"「明治 エッセル スーパーカップ 抹茶 200ml」2026年8月に製造終了。2002年に初登場した人気商品、24年の歴史に幕を下ろす","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[],"window":"7d"}}